6M users, <2 years: Inside StepSetGo
The idea behind Mumbai-based fitness startup StepSetGo, which marries gamification and health, came to life at a dinner table conversation between Shivjeet Ghatge and his brother-in-law, former cricketer Zaheer Khan.
“Whether it is on field or off field, fitness is something I have always been passionate about. So when Shivjeet and the others began talking about the space, ideas simply kept coming. And that is how we decided to build,” Zaheer tells YourStory.
Childhood friends Misaal Turakhia, Abhay Pai, and Shivjeet Ghatge, along with Zaheer, started StepSetGo (SSG) in January 2019.
StepSetGo works on a simple model — users earn SSG coins for every step taken, which can then be redeemed in the in-app marketplace or Bazaar.
Amid the cacophony of health and fitness apps in India, has StepSetGo made its mark?
The founders believe it has. “Most brands tend to start spending heavily on marketing, but our concept spoke for itself. Our reach grew in volumes simply by word of mouth. From a small setup that comprised just the three of us working out of a friend’s father's old office in Mumbai, we scaled up to a family of six million-plus registered users in less than two years,” Shivjeet says.
The app was one of the 24 winners of the Aatmanirbhar Bharat App Innovation Challenge in 2020.
Watch Zaheer Khan and Shivjeet Ghatge, founders of StepSetGo, talk about the startup’s journey, here.
In a tell-all interview recorded at YourStory's Women On A Mission event,Co-founder Divya Gokulnath talks about her journey from an educator to an entrepreneur, and how she is empowering people around her to create more leaders.
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