Breaking through the startup growth paradox with Tata Tele Business Services

What is it that allows some companies to scale, while others cave in under the weight of their own growth? Let’s decode the factors behind the startup growth paradox for growing companies.

The Department for Promotion of Industry and Internal Trade has recognised over 61,400 startups in India as of January 2022. More than 2,250 startups were added in the year 2021, over 600 more than what was added in the previous year, stated a report by Nasscom and Zinnov.

The study titled 'Indian Tech Start-up Ecosystem: Year of The Titans' mentioned that with rising investor confidence and startups leveraging deep tech, the Indian tech startup base continues to witness steady growth.

From companies like CRED that are incentivising people in order to improve financial behaviour to organisations like Pharmeasy, an online pharmacy that sells every product you could ever imagine in an offline medical store, startups are seeing incredible growth over the last few years. While edtech giant BYJU'S has been growing at a mammoth pace since its inception, reseller platform Meesho, is all set to become a big e-commerce distribution channel where the homepreneurs sell products through WhatsApp, Facebook, and Instagram. The company is valued at $2.1 billion after raising funds of $300 million.

But is every new startup successful?

The Small Business Administration (SBA) released a research report that concludes 21.5 percent of startups fail in the first year, 30 percent in the second year, 50 percent in the fifth year, and 70 percent in their 10th year. The financial risk faced by startups to survive the initial years of their business, and become profitable in the future is the ‘Valley of Death’, a common jargon in the startup world.

Does this mean every startup that goes through this phase is unsuccessful?

The Valley of Death tests the commitment, determination, and problem-solving ability of entrepreneurs.

Transforming businesses with affordable digital solutions

Growth goes hand in hand with investments in the right technology. This helps streamline processes, cut costs, and drive digital inclusion. Since superior digital experiences are highly sought after along with business transactions that are seamless, service providers that make a difference are the need of the hour. Tata Tele Business Services is making its mark with a deep understanding of businesses and innovative products that are helping organisations adapt and access new opportunities.

Accelerate your growth with TTBS

From carefully crafted services to tailor-made solutions that will fulfill your collaboration, communication, and connectivity needs, TTBS provides a bouquet of smart and affordable services to help you seamlessly achieve your business goals. Unfold new possibilities with these four major services:

  • Smartflo-Ultra-flexible, advanced cloud communication suite for communicating with employees, customers and the ecosystem, on the go. Provide a frictionless customer experience, and reduce operational costs, owing to zero bulky infrastructure and storage.
  • Smart Internet-A state-of-the-art internet leased line bundled with cloud-based security and a DIY interface that helps you get connectivity, security, manageability, and clear visibility of users and network, along with 24x7x365 monitoring and support. The solution is easy to install, use, and maintain.
  • Smart VPN-A seamless, reliable, and secure multi-location connectivity which helps you optimise workflow as the solution integrates with your office VPN connection. You can provide business partners and customers restricted access while staying connected on a reliable network.
  • SmartOffice-Looking to start a new office or a branch operation? Leverage an innovative single-box solution that gives you access to voice and data connectivity. It's affordable, easy-to-deploy and the best part is that you don't need to invest in multiple devices or approach multiple service providers.

Tech solutions offered by TTBS are highly flexible, which means organisations can leverage it according to their needs. A business that has the technological capacity to research new opportunities will always be ahead of its competition.

Gearing up for the future

Smart softwares and processes can take businesses to the next level. A report by Forbes states that almost 40 percent of businesses showcase better agility and responsiveness after they have deployed a cloud computing solution. Progress requires a combination of great infrastructure, investment in technology, and innovative marketing, to scale effectively and ensure that the company grows as planned and things don’t go out of hand.


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