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A marketplace for LGBTQ+ entrepreneurs

Founded in July 2019 by brothers Ashish and Vishesh Chopra and Simmi Nanda, BeUnic started as a footwear brand in 2019 “to cater to men who want to wear heels”.

A marketplace for LGBTQ+ entrepreneurs

Sunday July 24, 2022 , 4 min Read

Hello Reader,

A team of students from the Eindhoven University of Technology has developed a prototype electric passenger four-wheeler, which can remove and store carbon dioxide from the air. The aim is to help the vehicle capture more CO2 than it emits during its lifecycle, thus significantly reducing the carbon footprint of using the EV over its lifetime. 

Meanwhile, Google Meet now plans to roll out a feature to livestream meetings on YouTube. At the moment, most Google Workplace accounts can use this feature. 

Oh, and Microsoft is working on “AirDrop” for Windows. 


A marketplace for LGBTQ+ entrepreneurs

Indians are experts at do-it-yourself (DIY), our version of jugaad. 

Most jugaad ends with the task at hand, but when Ashish Chopra's mother decided to DIY her son's shoes for a drag performance, it led him to launch a startup. 

Founded in July 2019 by brothers Ashish and Vishesh Chopra and Simmi Nanda, BeUnic started as a footwear brand in 2019 “to cater to men who want to wear heels”. 

A year later, it pivoted to a marketplace, a community-oriented ecommerce platform that enables LGBTQ+ entrepreneurs, artists, and designers to offer their products and services.

Key takeaways: 

  • Planning to be “like an Amazon” for queer designers and artists, the startup works with 27 entrepreneurs and offers their products and services on its platform. 
  • The queer-focused startup also helps small businesses with discoverability by running ads for products listed by sellers free of cost.
  • The startup, which has 10,000 unique monthly visitors, made Rs 50 lakh in revenue in the last year.
BeUnic

Conversational tech unicorn Gupshup’s pivot 

Conversational tech platform Gupshup raised $100 million Series F round in April 2021 last year. What’s interesting about the fundraise was that apart from turning into a unicorn, this was its first funding in about 10 years. The company had raised its Series E round in 2011. 

The company, now in its 18th year, was founded by Beerud Sheth and Rakesh Mathur in 2004. At the time, it was called Webaroo, an offline search engine. 

When the idea didn’t work, the entrepreneurs pivoted the model around 2007-08. They wanted to leverage the power of the short messaging service (SMS) and rebranded the company as SMS Gupshup.

From Webaroo to Gupshup: 

  • It created a consumer service that worked similar to Twitter, but through SMSes. Users could publish their thoughts like tweets, and others could follow them and receive messages. 
  • It was operating as a mobile group-SMS service company, and was subsidising all the traffic, paying for all the SMS.
  • Today, the startup offers conversational messaging to more than 45,000 businesses across channels SMS, Voice, Instagram, Facebook, WhatsApp, Video, and Telegram, among others.
Beerud Sheth TP

Women entrepreneurs from alcobev industry

The vibrant alcobev scene in India is seeing a number of women at the helm. As brewers, blenders, and entrepreneurs, this is another male bastion women have broken to reach the top. 

Their participation in diverse functions such as marketers, consultants, and CFOs makes the alcobev space, an exciting place. 

In high spirits: 

  • As a microbiologist, Lalithabai was intrigued by the science behind making beer. At UBL, she started by learning about the overall brewery laboratory setup and analytical techniques in brewing.
  • Sonal Holland is India’s first and only Master of Wine, a coveted title in the world of wine. She is also the founder of Sonal Holland Wine Academy and has launched an online course, 60 Minutes Wine Pro, for wine enthusiasts and hospitality professionals.
  • At 30, Julieann Fernandes is one of the youngest master blenders in the world. She works with the Distell Group where she oversees the portfolio of distilleries to help produce some of Scotland’s finest award-winning whiskies.
alcobev

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