How biz can leverage Startup India scheme for success?

In this YourStory article, we will explore how you can leverage the Startup India campaign to achieve business success.

How biz can leverage Startup India scheme for success?

Wednesday June 28, 2023,

5 min Read

Starting a business is an exhilarating journey, but it can also be challenging. Government initiatives such as the Startup India campaign, aim to enable aspiring entrepreneurs in India to have access to a supportive ecosystem that fosters innovation and growth.

Understanding the Startup India campaign

The Startup India campaign is an initiative by the Indian government to promote entrepreneurship and support startups. Launched in 2016, the campaign aims to create a nurturing environment for startups through various incentives, simplification of regulations, and access to funding opportunities. It encourages innovation and job creation, making it an ideal platform for aspiring entrepreneurs.


Joining the Startup India scheme offers numerous benefits for startups. Firstly, it provides access to a vast network of mentors, investors, and industry experts who can guide and support business growth. Additionally, startups registered under Startup India can avail of various tax benefits, including exemption from income tax for the first three years and capital gains tax exemption. These benefits can significantly reduce the financial burden on startups, allowing them to reinvest in their businesses.

Eligibility criteria

To be eligible for the Startup India scheme, your business needs to meet certain criteria. Firstly, it should be incorporated as a private limited company, partnership firm, or limited liability partnership. It should also be less than ten years old from the date of incorporation. Furthermore, your business should have a turnover of less than Rs 100 crore in any of the previous financial years.

Registering your startup under the Startup India campaign scheme is a straightforward process. First, you need to visit the official Startup India website and fill out the registration form with details about your business. Along with the form, you need to submit certain documents such as a recommendation letter and a brief description of your business. Once your application is reviewed and approved, you will receive a recognition certificate, making you eligible for various benefits under the campaign.

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Accessing funding opportunities

One of the significant advantages of the Startup India campaign is the access to funding opportunities. The government has set up various funds and schemes to facilitate funding for startups. These include funds like the Fund of Funds for Startups (FFS), which invests in registered alternative investment funds (AIFs) that, in turn, invest in startups. Additionally, there are schemes like the Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) offer collateral-free loans to startups. Exploring and leveraging these funding opportunities can provide the necessary capital to fuel your business growth and expansion.

Availing tax benefits

Startup India offers attractive tax benefits to registered startups. As mentioned earlier, startups can enjoy income tax exemption for the first three consecutive years. This means that the profits generated during this period can be reinvested back into the business, allowing for faster growth.

Furthermore, startups are exempted from paying the capital gains tax, which encourages investments and acquisitions. These tax benefits not only reduce the financial burden but also incentivise innovation and risk-taking.

Intellectual property rights

Protecting intellectual property is vital for startups, as it safeguards innovative ideas and inventions. Startup India provides legal support and assistance in filing patents, trademarks, and copyrights. Startups can avail fast-track examinations and reduced fees for their intellectual property applications. This support ensures that startups can establish a strong intellectual property portfolio, giving them a competitive edge in the market.

Networking and collaboration opportunities

Networking and collaboration are essential for the growth of any business. Startup India offers numerous networking platforms, events, and conferences where startups can connect with potential investors, partners, and customers. These networking opportunities not only expand your business network but also open doors for strategic collaborations and partnerships. By leveraging the networking avenues provided by Startup India, startups can tap into new markets, gain valuable insights, and explore synergistic opportunities.

Government initiatives and support programmes

The Indian government has launched several initiatives and support programs to complement the Startup India campaign. The Atal Innovation Mission promotes entrepreneurship and innovation among students by setting up Atal Tinkering Labs and Atal Incubation Centers. Additionally, programmes like Stand-Up India focus on providing financial assistance to women and other entrepreneurs.

Challenges and how to overcome

While the Startup India campaign provides a supportive ecosystem, startups may still face challenges along the way. Some common challenges include fundraising, market competition, talent acquisition, and scaling operations. Overcoming these challenges requires careful planning, resilience, and adaptability. Startups should focus on building a strong network, continuously upgrading their skills, staying updated with market trends, and seeking guidance from mentors and industry experts.

Tips for leveraging

To leverage the Startup India campaign for business success, consider the following tips,

1. Research and understand the benefits and opportunities offered by Startup India.

2. Ensure your business meets the eligibility criteria and registers under the campaign.

3. Seek guidance from mentors and industry experts to refine your business model and strategy.

4. Utilise the networking opportunities provided by Startup India to connect with potential investors, partners, and customers.

5. Explore funding opportunities and government schemes to secure financial support.

6. Protect your intellectual property by availing legal support and filing for patents, trademarks, and copyrights.

7. Join an incubator or accelerator to access resources, mentorship, and infrastructure facilities.

8. Stay updated with government initiatives and support programmes that complement the Startup India campaign.

9. Learn from the success stories of other startups and draw inspiration from their journeys.

10. Overcome challenges by seeking guidance, continuously upgrading skills, and staying adaptable.

Edited by Kanishk Singh