Gruhas Collective Consumer Fund closes maiden fund at Rs 100 Cr
The fund, which was launched in January last year, will now look to initiate a green shoe option of Rs 50 crore to expand investments.
The Gruhas Collective Consumer Fund (GCCF) closed its maiden fund at Rs 100 crore after launching the fund last year. GCCF will now look to initiate its green shoe option of Rs 50 crore to help expand its investing capacity.
The fund, launched as a collaboration between Nikhil Kamath’s venture capital firm, Gruhas, and Collective Artists Network, is being backed by a series of institutional investors, including 360 One Prime, Anand Rathi, several leading family offices, ultra-high net worth individuals, and HNIs across the world.
GCCF has invested in seven companies to date, including Ranveer Singh-backed protein snacks and supplement startup Superyou, sexual wellness startup Bold Care, organic baby food startup Bebe Burp, and apparel maker Bummer, among others.
The fund is projecting an internal rate of return of 70%, driven by successive ongoing valuation mark-ups across two of its portfolio companies.
“Our vision with GCCF is to bring together capital, creativity, and community to empower the next wave of enduring businesses. With seven investments already in place, we are just getting started, and our commitment is to back the kind of founders and ideas that will define India’s evolving consumption story for decades to come,” said Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, in a statement.
Similar to its partnership with Collective Artists Network, Gruhas has also partnered with real-estate and property development firm Brigade Enterprise to set up a Rs 300 crore proptech-focused investment fund, housed under Brigade’s Zoiros Projects Private Limited.
Edited by Kanishk Singh


