The journey has not been good; it's been interesting from a designer to a creative strategist. Since 2007 - pushing the barriers, hard work, catering national and international brands, I started space planning at a time when others from my batch were busy in filling their hard drives with tutorials and design references. To produce modest creations has always been my motto. Over the course of 13+ years I have been fortunate enough to do that with big and small advertising and event agencies alike from Dentsu to 70EMG to Brandwidth Events to starting my own venture with the name Fusion3 Exp!
In my years as Designer, Visualizer, Design Head, Creative Director & National Creative Director - I've overseen integrated advertising campaigns, SFR(small format retail) outlets, POP, POSM, Visual Merchandising, communication signage system, travel retail setups and luxury installations for international Airports. I have been fortunate to work directly with clients to deliver strategic and emotionally resonate creative that successfully achieve business goals.
So, it has been a journey of exploration and persuasion – the former for self growth – exploring the endless possibilities of experiential space planning and designing, and the latter for the retail industry - convincing the clients and sharing with my peers. Now, I don't hesitate to say that we have succeeded in securing our place in retail industry as on of the most demanding experiential space planning and designing firm.