Pooja Ganeriwala is a freelance writer and ghost-blogger based in New York. After earning a PG Diploma in Communications and Entrepreneurship from the Mudra Institute of Communications, India, she worked with the The Times of India as an education journalist. She now finds interest in subjects ranging from entrepreneurship to healthcare marketing. And everything in between. Email her at firstname.lastname@example.org or find her on twitter @poojaganeriwala
Chances are, that if you are an entrepreneur, you have felt this way at one point or another. All you have done for a long time is invest in your business: time, money, effort, indeed everything that you could. All you have wanted from it is to reward you with satisfaction. And yet, something, somewhere didn’t work. For either your business never grew the size you wanted it to or if it did, it didn’t make you as happy as you thought you would be. Why?
26th Oct 2011 · 6 min read
Content creators will tell you how most people these days tend to assume that ‘if it is written for the web, it must be optimized.’ I have personally encountered that situation almost each time I am in discussion with a potential client and it leaves me feeling quite sad.
19th Sep 2011 · 3 min read