In Italy people love to consume gelato at a large scale. One of the favorite dishes of Italy has been introduced by these gentlemen in Mumbai. Amore is a vegetarian gelato brand which makes its products completely from natural ingredients. They are B2B businesses and supply their products to cafes, restaurants etc. Their vision is to make affordable gelato for the Indian people. The first shop was set up in 1960. They started in India in 2006. The average price of one scoop is 60 to 70 rupees. They have 6 outlets till date. During the covid era the sales dropped by 95%. They thought of closing or transforming the business. Yasser has 50% of the equity. Nayeer has 30%. Management has 5% and an angel investor of America has 15%.