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Berrylush is an online platform that sells apparel like dresses, tops, jumpsuits, and skirts.
Berrylush is a direct-to-consumer, online first manufacturer and seller of apparel like dresses, tops, jumpsuits, and skirts. It is targeted to women who are looking for affordable, good quality, well fitted and extremely bold and stylish western wear products for work and social events. They implemented the Material Resource Planning System to manufacture and replenish their stock and as a result, they have a monthly average sell-through rate of 40%. Every month, they sell 40% of their total stock in hand. They value quality and thus all their products are crafted completely and solely in India. They take great pride in calling themselves an authentic Indian brand, providing employment to the local community favouring female workforce.
2018
Company Incorporation
Formed the company
Started Generating Revenue
Started selling in Website and Myntra
2020
Became Profitable
Booked profit in 2019-2020
B2C
Women looking for bold and beautiful apparels for social events which make them feel confident and comfortable at the same time.
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