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Berrylush is an online platform that sells apparel like dresses, tops, jumpsuits, and skirts.
Basic Information
Berrylush is a direct-to-consumer, online first manufacturer and seller of apparel like dresses, tops, jumpsuits, and skirts. It is targeted to women who are looking for affordable, good quality, well fitted and extremely bold and stylish western wear products for work and social events. They implemented the Material Resource Planning System to manufacture and replenish their stock and as a result, they have a monthly average sell-through rate of 40%. Every month, they sell 40% of their total stock in hand. They value quality and thus all their products are crafted completely and solely in India. They take great pride in calling themselves an authentic Indian brand, providing employment to the local community favouring female workforce.
Legal Name
:
Berrylush Designs Pvt Ltd
Headquarters
:
Noida, Uttar Pradesh, India
Business Model
:
B2C,  D2C  
Founding Date
:
2018
No. of Employees
:
41 to 60
Core Team
:
1.  
Anusha Chandrashekar
Co-Founder
2.  
Alok Paul
Co-Founder
Timeline

2018

Company Incorporation

Company Incorporation

Formed the company

Started Generating Revenue

Started Generating Revenue

Started selling in Website and Myntra

2020

Became Profitable

Became Profitable

Booked profit in 2019-2020

Revenue Stream
Target Market
B2C
Women looking for bold and beautiful apparels for social events which make them feel confident and comfortable at the same time.
User Age
:
18 to 25,  26 to 34  
User Income
:
Upper-middle Income,  High Income  
Location
:
India