Blinkit was born as Grofers in 2013 and is built around the idea that all Indians should be able to access high-quality products at affordable prices, and be given the opportunity to upgrade their lives with the best of technology.
Blinkit (erstwhile Grofers) is leading the charge in transforming India’s vast, unorganised grocery landscape through cutting-edge technology and innovation. It believes that every Indian deserves the opportunity to continually improve their life – a process that often begins at home. As part of its mission of helping consumers make healthier, better choices when buying everyday products, Blinkit makes a wide range of high-quality grocery and household products accessible, affordable, and available right at their doorsteps. Built on a proprietary technology stack, the Blinkit platform serves as a convergence of consumers looking for everyday essentials, partner stores who serve their needs efficiently, and manufacturers looking for a channel to reach a nation of consumers. Blinkit's technology is ready and poised to serve the next 100+ million Indians who are yet to start shopping online. It believes that the ecosystem it powers can transform the lives of a billion Indians significantly over the coming decade.