India’s first video shopping app Bulbul has GMV worth Rs 15 Cr already
Bulbul is India’s first video shopping app that was started with a mission to make online shopping real via live streaming in a language the audience is most comfortable with. The company was launched in 2018 and is based out of Gurugram.
Live video is a great way to make online shopping fun, engaging, and social while offering consumers the opportunity to discover new and exciting products.
The audience does not necessarily read product descriptions or product reviews and therefore, the video becomes a great way for them to understand products and features. Also, most of the product content is created by women across the country for the local context and to build trust.
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India’s first video shopping app, Bulbul aims to be a trusted marketplace of hosts, sellers, and consumers who use the app as a platform to create videos, go live, sell products and services, and for consumers to consume content and make informed purchase decisions, much like they would do in shops and bazaars across the country.
In just eight months, Bulbul has hit close to 400,000 customers with very high content consumption, with over 20 million video views and people spending in excess of eight minutes on the app daily. The company has recorded GMV worth Rs 15 crore already.
The company completed eight months of operation in October 2019 and in this period, the company has scaled well on all parameters viz team, sales, operations, content, engagement, supply chain, and funding.
Bulbul is now looking at consolidating on what it has built and doubling the transaction every two months.