Gurgaon based Bulbul is a video shopping app that aims to make online shopping real via live streaming in a language the audience is most comfortable with. The company was launched in 2018 and is based out of Gurugram. It aims to make online shopping engaging and social while offering consumers the opportunity to discover new products. The audience does not necessarily read product descriptions or product reviews and therefore, the video becomes a way for them to understand products and features. Additionally, most of the product content is created by women across the country for the local context and to build trust.