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Deconstruct’s products deliver faster skincare results with the right proportion of actives, and the information we share helps you make the right choices for your skin type and condition.
Deconstruct, a Bengaluru based start-up skincare brand, Founded in early 2021 by Malini Adapureddy, an alumnus of IIT Kharagpur and INSEAD, Deconstruct, has already achieved strong customer love for its products online by virtue of building a personal care brand for the knowledge economy. The brand’s philosophy and motto of ‘information over impulse’, is helping consumers understand product formulations and its impact on their skin, with a focused content strategy on social media to drive consumer education. The brand currently has 20 SKUs across face washes, moisturizers and serums.
Legal Name
:
Baypure Lifestyle Pvt Ltd
Headquarters
:
Bengaluru, Karnataka, India
Business Model
:
Founding Date
:
2021
No. of Employees
:
21 to 40
Core Team
:
1.
Malini Adapureddy
Founder and CEO
Total Funding
$2.0M
Investors
:
1.
Kalaari Capital
$2M
Series Name
:
SEED
Date
:
24th Aug 2022
Investors
:
1.
Kalaari Capital
2.
BEENEXT
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