Pure Nutrition is the brainchild of Sushil Khaitan and Luke Coutinho. It operates in five different verticals viz. dietary supplements, super foods, protein powder, pure herbal infusions and cold pressed oils. Pure Nutrition, collects, processes, manufactures and markets 100% natural nutritional supplements, cold pressed oils, protein powders and herbal teas. The products are 100% natural and cruelty free. These natural and health products are continually being developed and expanded to address various health needs. After the successful launch of stores at Mumbai airport, announces the launch of its first-ever store in Delhi IGI Airport in 2019.