SUGAR Cosmetics is a cosmetics brand that sells a wide range of facial cosmetic products.

Basic Information

Founded in 2015 by Vineeta Singh, SUGAR Cosmetics gives a wide range of products which come under the broad verticals of lips, eyes, face, skin, and mettle. Lipsticks aren't simply divided into liquid and bullet lipsticks, there's lip gloss, lip crayon, matte liquid, satin, crème etc. Apart from India, SUGAR has already ventured in foreign lands with their retail presence in Russia and online presence in the US. The brand has forayed into skincare with their sheet masks and have soon expanded their skincare range through innovative and different formulations and products that have still not hit the Indian market like the Aquaholic Range, 3-minute Pore Cleansing Mask and Peel Off Mask and Bling Leader Illuminating Moisturiser. The brand launches products keeping the Indian consumer in mind; eyebrow definer in shades that correctly suit Indian akin and hair. This is a first-of-its-kind brow definer with a unique triangular-edge tip that has an attached spoolie at the other end for easy shaping and filling of brows on-the-go. Another product is a cleverly-designed foundation stick with an attached premium brush that is a viral hit amongst customers due to how easy blending with it is while one is on the move. See more

Legal Name


Vellvette Lifestyle Private Limited



Mumbai, Maharashtra , India

Founding Date



No. of Employees


251 to 500

Core Team


Kaushik Mukherjee

Co-founder & COO


Vineeta Singh

Co-founder & CEO


Total Funding





Siddharth Ladsariya


A91 Partners


RB Investments Pte. Ltd.

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