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SUGAR Cosmetics

SUGAR Cosmetics is one of the fastest-growing beauty brands in India, which caters to Lips, Eyes, Face and Nails and has products to suit all skin tones.
Consumer,  Direct-To-Consumer Brands,  Beauty & Personal care  
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Basic Information
SUGAR Cosmetics, a cult-favourite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Co-founded in 2015 by Vineeta Singh - CEO and Kaushik Mukherjee - COO, the brand is crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea. The brand ships its bestselling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher in performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. SUGAR Cosmetics is rapidly scaling its physical presence with 35,000+ retail touchpoints as of 2021 across 500+ cities and a mission of reaching the doorstep of every makeup user in the country.
Legal Name
:
Vellvette Lifestyle Private Limited
Headquarters
:
Mumbai, Maharashtra , India
Business Model
:
B2C,  D2C  
Founding Date
:
2012
No. of Employees
:
151 to 250
Core Team
:
1.  
Kaushik Mukherjee
Co-founder & COO
2.  
Vineeta Singh
Co-founder & CEO
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Funding

Total Funding

$35.5M

Investors
:
1.  
Siddharth Ladsariya
2.  
Anicut Capital
3.  
RB Investments Pte. Ltd.
4.  
SAIF Partners

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Detail Round Breakdown
Round 1
Series Name
:
SERIES-D
Date
:
3rd Sep 2022
Investors
:
1.  
Ranveer Singh
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