SUGAR Cosmetics is one of the fastest-growing beauty brands in India, which caters to Lips, Eyes, Face and Nails and has products to suit all skin tones.

Basic Information

SUGAR Cosmetics, a cult-favourite amongst Gen Z and millennials, is one of the fastest-growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Co-founded in 2015 by Vineeta Singh - CEO and Kaushik Mukherjee - COO, the brand is crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea. The brand ships its bestselling products in Lips, Eyes, Face, Nails & Skin categories across the world. With a cruelty-free range that is high on style and higher in performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. SUGAR Cosmetics is rapidly scaling its physical presence with 35,000+ retail touchpoints as of 2021 across 500+ cities and a mission of reaching the doorstep of every makeup user in the country. See more

Legal Name


Vellvette Lifestyle Private Limited



Mumbai, Maharashtra , India

Business Model




Founding Date



No. of Employees


151 to 250

Core Team


Kaushik Mukherjee

Co-founder & COO


Vineeta Singh

Co-founder & CEO


Total Funding





Siddharth Ladsariya


A91 Partners


RB Investments Pte. Ltd.

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