The Green Meat is a delicious, preservative-free and 100% plant based meat substitute designed for the Indian Kitchen. It gives the same taste, texture, and consumption experience as animal meat, to the concerned non-vegetarians, called Flexitarians. See more

Basic Information

Greenovative Foods Pvt Ltd is a Kochi based sustainable food startup, working on a 100% plant-based meat substitute called “The Green Meat" - a guilt-free meat for those who care! Designed for the Indian Kitchen, it is a healthy, environmentally sustainable, and cruelty-free alternative to animal-based meat. The Green Meat gives the same delicious look, taste, and mouthfeel of animal-based meat with similar protein and nutritional content. It has no preservatives, no cholesterol, no trans-fat, and less overall fat. Instead, it contains beneficial dietary fibers. Incubated at IIM-K LIVE and KRIBS-BioNest, the startup aims to help customers make the switch to a healthier, greener, and more humane diet. Through this, it seeks to preserve natural resources, reduce climate change, and promote sustainable food habits as a way of life among people and organizations. See more

Legal Name

:

Greenovative Foods Pvt LTd

Headquarters

:

Kochi, Kerala, India

Business Model

:

B2C 

Founding Date

:

11th Mar 2021

No. of Employees

:

<10

Core Team

:
1.

Unnikrishnan PG

Co-Founder & CEO

2.

Dheeraj Mohan

Co-Founder & COO

Tech30 Pitch
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Timeline
2021
true
Jan | Accelerator / Incubator Program
Incubated at IIM-K LIVE
Mar | Company Incorporation
Apr | Accelerator / Incubator Program
Incubated at KRIBS-BIONEST

Target Market

B2C

Educated, Urban, Flexitarians (non-vegetarians with concerns about animal-based meat) in the middle and upper middle income category.

User Age

:

18 to 25, 26 to 34, 35 to 45, 46 to 60

User Income

:

Upper-middle Income, Lower-middle Income