The Green Meat is a delicious, preservative-free and 100% plant based meat substitute designed for the Indian Kitchen. It gives the same taste, texture, and consumption experience as animal meat, to the concerned non-vegetarians, called Flexitarians. See more

Basic Information

Greenovative Foods Pvt Ltd is a Kochi based sustainable food startup, working on a 100% plant-based meat substitute called “The Green Meat" - a guilt-free meat for those who care! Designed for the Indian Kitchen, it is a healthy, environmentally sustainable, and cruelty-free alternative to animal-based meat. The Green Meat gives the same delicious look, taste, and mouthfeel of animal-based meat with similar protein and nutritional content. It has no preservatives, no cholesterol, no trans-fat, and less overall fat. Instead, it contains beneficial dietary fibers. Incubated at IIM-K LIVE and KRIBS-BioNest, the startup aims to help customers make the switch to a healthier, greener, and more humane diet. Through this, it seeks to preserve natural resources, reduce climate change, and promote sustainable food habits as a way of life among people and organizations. See more

Legal Name


Greenovative Foods Pvt LTd



Kochi, Kerala, India

Business Model



Founding Date


11th Mar 2021

No. of Employees



Core Team


Unnikrishnan PG

Co-Founder & CEO


Dheeraj Mohan

Co-Founder & COO

Tech30 Pitch
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Jan | Accelerator / Incubator Program
Incubated at IIM-K LIVE
Mar | Company Incorporation
Apr | Accelerator / Incubator Program
Incubated at KRIBS-BIONEST

Target Market


Educated, Urban, Flexitarians (non-vegetarians with concerns about animal-based meat) in the middle and upper middle income category.

User Age


18 to 25, 26 to 34, 35 to 45, 46 to 60

User Income


Upper-middle Income, Lower-middle Income