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The Green Meat

The Green Meat is a delicious, preservative-free and 100% plant based meat substitute designed for the Indian Kitchen. It gives the same taste, texture, and consumption experience as animal meat, to the concerned non-vegetarians, called Flexitarians.

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Basic Information
Greenovative Foods Pvt Ltd is a Kochi based sustainable food startup, working on a 100% plant-based meat substitute called “The Green Meat" - a guilt-free meat for those who care! Designed for the Indian Kitchen, it is a healthy, environmentally sustainable, and cruelty-free alternative to animal-based meat. The… Read more
Legal Name
:
Greenovative Foods Pvt LTd
Headquarters
:
Kochi, Kerala, India
Business Model
:
B2C  
Founding Date
:
11th Mar 2021
No. of Employees
:
<10
Core Team
:
1.  
Unnikrishnan PG
Co-Founder & CEO
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2.  
Dheeraj Mohan
Co-Founder & COO
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Tech30 Pitch
Timeline

2021

Accelerator / Incubator Program

Jan | Accelerator / Incubator Program

Incubated at IIM-K LIVE

Company Incorporation

Mar | Company Incorporation

Accelerator / Incubator Program

Apr | Accelerator / Incubator Program

Incubated at KRIBS-BIONEST

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Target Market
B2C
Educated, Urban, Flexitarians (non-vegetarians with concerns about animal-based meat) in the middle and upper middle income category.
User Age
:
18 to 25,  26 to 34,  35 to 45,  46 to 60  
User Income
:
Upper-middle Income,  Lower-middle Income  
Location
:
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Frequently Asked Questions

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