How these 5 platforms are putting women at the heart of healthcare

A woman’s body is often the site of both medical marvel and medical neglect at the same time. We celebrate childbirth, yet maternal health remains underfunded. We discuss women’s wellness, yet conditions like Polycystic Ovary Syndrome (PCOS) and menopause remain misunderstood.

We tell women to ‘take care of themselves,’ yet our healthcare systems are not designed to prioritise their needs. Why is that?"

For generations, women’s health has been treated as secondary; in medical research, in funding, and often, secondary in their own lives. But women’s health is not just about reproduction, it’s about equity, access, and autonomy over their well-being.

Many women still neglect their health due to societal expectations, lack of access, or simple lack of awareness. PCOS, endometriosis, and menopause affects millions, yet they are often dismissed as ‘normal’.

Gender bias in medical research, stigma in discussing women’s health issues, and lack of policy support keep these problems unaddressed.

Which is why platforms focusing on women’s health are so crucial because they don’t just treat symptoms, they challenge systems.

Here are five startups focusing on the women’s health space by bridging the gap between medical expertise and real-world needs.

Newmi Care

At the age of 26, Aditi Mittal was diagnosed with breast cancer. After years of treatment and rebuilding her life, 10 years later, in 2020, the cancer returned. It was just six months after her son’s birth. Mittal faced postpartum depression, Covid, and cancer all at once.

The second time around, she had to undergo a mastectomy. Despite living in Delhi, with access to big hospitals, Mittal had not been informed that there was a 97% chance of the cancer coming back.

The loopholes in the healthcare sector led Mittal and her husband Sanchit Agarwal to start Newmi Care focusing first on awareness and then on shifting from the needle from reactive to preventive care.

Founded in 2022, Newmi Care’s three verticals feature retail services, clinics, and offerings for corporate organisations and insurers. It operates 10 women’s health clinics in the Delhi-NCR region, with all services aiming to provide continuity of care.

Its marketplace offers products ranging from nutraceutical supplements to wellness products, with over 300 brands and 10,000 products. There are nine women’s health trackers also available on Newmi Care.

It is also the only company in women’s health integrated with Ayushman Bharat Digital Mission (ABDM) helping in collating data and records management.

Newmi Care has also partnered with corporate entities such as American Express, Deloitte, Philips, and Siemens to offer women-focused healthcare benefits.

Aaroogya AI Foundation

Dr Priyanjali and Shyanjali Datta, two sisters shaped by personal encounters with healthcare challenges, founded the Aaroogya AI Foundation to address systemic gaps in women’s health care.

Their childhood experiences, particularly Shyanjali’s early surgeries and their mother’s long battle with a rare blood disorder, spurred them to reimagine how care is delivered.

Aaroogya’s flagship tool, MyHealthline, is an AI-powered health companion designed to work in local languages and cater to women with limited literacy. The model works via trained community health workers (CHWs) who use the app to collect comprehensive health data covering areas like mental health, hormonal health, breast health, PCOS, and more. The system also leverages image analysis (e.g. blood tests, thermal scans) to refine risk assessments.

An Active Integrated Wellness Dashboard (AIWD) simplifies complex medical data into intuitive, woman-friendly insights, helping them access appropriate care.

Based on risk scores, the platform suggests further condition-specific evaluations and facilitates referrals to doctors or government schemes. The approach turns CHWs into empowered health advocates, and ensures under-served women are guided through health systems they might otherwise struggle to navigate.

Since its inception, Aaroogya has screened over 135,000 women across India and East Africa, detected early-stage conditions (cancers, PCOS, diabetes) in more than 1,700 cases, and trained over 4,000 health workers in AI-assisted care.

The sisters plan to scale further through Aaha, a next-generation voice-first, multi-lingual conversational AI system, aiming to train 100,000 CHWs and reach half a million women by 2030.

Miyara Health

In 2019, a chance connection on LinkedIn sparked a transformative journey for Gayatri Muthukrishnan and Sanjana Rao. Both were scientists and connected over their shared interest in science and the fact that there was a disconnect and misinformation regarding women’s health.

As part of a course, they surveyed women in their late 30s and 40s, and the findings were eye-opening. Many women had little knowledge of what was happening to their bodies as they aged. They felt unsupported and dismissed, especially when it came to topics beyond fertility, like perimenopause and menopause.

It became clear that this was a gap in the market—and a gap in women’s lives.

They started Miyara Health in 2022, a platform designed to address midlife health and menopause care, personalise the quality of life of women, and promote healthy ageing.

Miyara features a digital companion for menopause, which includes an AI-chatbot to provide awareness, a personalised health assessment based on the woman’s symptoms and short, easily executable self-paced programs for symptom management, available 24/7 that fits within a woman’s busy schedule.

Moreover, Miyara Health’s built-in community feature enables women to connect with others facing similar health challenges, creating a strong support system and a space for shared learning.

The platform offers its AI chatbot and health assessments free of cost to all women, ensuring accessibility and inclusivity.

Miyara currently operates on B2B and B2B2C models. Through its B2B offerings, it collaborates with corporates to deliver a comprehensive package that includes awareness sessions, expert-led symptom management workshops, and its digital health companion. Under the B2B2C model, Miyara partners with doctors and healthcare professionals to offer digital programs that complement prescribed treatments, helping women better manage their health journeys.

Gytree

Swarnima Bhattacharya’s journey into women’s health was shaped by her personal experience and a drive to bring systemic change. While interning with various media houses, she became aware of how women’s health is overlooked. Her connection to the issue deepened when her mother underwent hysterectomy.

Bhattacharya transitioned into health policy work, working with different agencies. In 2018, she started TheaCare, an advocacy platform that connected femtech initiatives, policy makers, researchers, and women, and grew to a community of 100,000.

In 2022, Bhattacharya joined forces with Shaili Chopra, Founder of SheThePeople, to build Gytree, incorporating TheaCare into the platform. Their vision was to create an ecosystem for women’s health across life stages. Recognising the fragmentation women face when seeking care Gytree bundles care and guidance with its products and services.

Gytree offers a suite of products (for PCOS, hormones, gut health, menopause, skin, etc.) and ensures that purchases are tied to care support—e.g. buying a protein powder triggers a no-cost consultation with a nutritionist to understand usage and health goals.

The startup has also tied up with corporations like HealthKart, L&T, and BharatPay to manage health journeys for their women employees such as providing access to general practitioners, gynecologists, therapists, and a dedicated care manager.

Gytree has over 100 empaneled experts, and offers subscription programmes and products that are sold via their own platform as well as third-party marketplaces like 1MG, Flipkart, Amazon, etc.

Menoveda

When she turned 42, Tamanna Singh started experiencing a range of unexplainable symptoms. She recalls feeling emotionally drained and being prone to constant mood swings. She approached multiple doctors and tests ruled out physical ailments.

She was suggested antidepressants, multivitamins, and sleeping pills. She suffered for two years until a doctor she was seeing mentioned perimenopause and suggested Hormone Replacement Therapy (HRT). Sceptical about its after-effects, she spoke to experts and friends who advised natural or herbal remedies.

Before the serial entrepreneur saw a solution in sight, she organised two extended surveys with over 20,000 women in India to understand their challenges.

Singh says menopause remains an unaddressed and neglected part of women’s health. “It is a phase that every woman will undergo and spend a third of her life facing. We conducted a survey last year and found that only 52% could name up to 10 symptoms, and there are more than 40 of them,” Singh mentioned at SheSparks, a YourStory event.

This led to Menoveda, an Ayurvedic brand that offers menopause supplements. Its solutions include Amaya to improve joint pain, fatigue, and other symptoms; Akira to improve sleep, address hot flashes; Asaya for dermal health; and Aadya multi-vitamin supplements. These products have been developed by Ayurvedic doctors and certified formulators.