Unlocking the trillion dollar opportunity!!Skanda Shastry
In 1998, Kodak sold 85% of photo film worldwide.Next few years Digital Camara slowly overlap the photo film. In 2003, Iconic 1100 phone sold more than 500 million units by Nokia in a year. Which is highest selling phone till now. In 2010, Blockbuster one of the most recognizable brand in the video rental space having around 9,000 stores & more than 60,000 employees. The company filed for bankruptcy protection. In 2015, All the telecom operator in the world together send 20B messages, which is less than 30B message sends by the WhatsApp in a day.
All the above well-known & monopoly companies are bankrupt & certainly, their business model disappears!!! “People think the CEO/directors of those companies must have been dumb not to see what was happening, but they were not dumb, they were very, very talented people, but they still missed the transition and made assumptions that were shown to be pretty poor in hindsight, but seemed fine at the time”. This highlights the importance of having someone in the organization asking, constantly, what are our competitors doing to disrupt our business and our business model.
We stand on the brink of a technological revolution that will fundamentally alter the way we live, work, and relate to one another. In its scale, scope, and complexity, this transformation will be unlike anything humankind has experienced before.This exponential growth transformed our life tremendously, in just a few years.
So what does disruption mean in this context?Change that occurs when new digital technology & business model affects the value proposition of an existing goods & service, doing business, social interaction & more generally “WAY OF THINKING”.
Welcome to the ‘Exponential Age of the Digital ERA’
These are some area where Disruption is/was/will be happened rapidly. & we saw the visible change in our daily life due to the disruption.
The role of traditional media has changed dramatically in the age of the internet-driven, 24-hour news cycle and the proliferation of social media. Technology will change the way of consuming the news. Newspaper no longer been an Ads or promotional channel.New generation consume news via Inshort, Dailyhunt, Buzzfeed, scoopwhoop, Reddit, Flipboard, Twitter, Facebook. & It generates more traffic than a traditional newspaper, combines together.Its revenue & subscriber drastically reduced.The business model is slowly disappearing.
Even world’s largest book publishers like Penguin,Pearson, McGraw-Hill face the heat of ebooks,iReader,kindle, online reader,audiobook,podcast, digital library.
Likewise, the largest music companies like Sony,HMV, T-series, & other bricks and mortar business are fight for the survival.With a plethora of services such as Pandora, Spotify, soundcloud, Hulu,and Scribd, subscription-based entertainment is becoming more and more ubiquitous across different types of media. Another example of digital disruption is the way Netflix is eating into the profits of CBS. Until a few years ago, people could watch shows, movie etc only on television sets, home rental services. These shows etc were broadcasted to their TV sets by CBS, NBC, or Blockbuster.With the entry of Netflix and Youtube the mode of delivery of videos has changed.Technology giants like Facebook,Google,Netflix, Amazon make a major damage to their business model.
✔️ $16.4Billion vs $17.9 Billion in past year it's a revenue of all the newspaper together in the US vs FACEBOOK. ✔️ In 2011, Netflix suppressed the 20 million subscribers in the USA & Canada, making it the world’s leading subscription service for movies & TV show.
The simplest & most famous example I can think of right now is the disruption created by cab companies like Uber/Ola to private yellow taxis. The regular taxis relied on hand signals while playing empty on roads — or simply waiting at a taxi stand for a passenger to turn up. With Uber/Ola coming up with an easy to use the mobile app to book cabs, there has been a huge digital disruption to regular taxis. Automatic Car (Driverless car/ SelfDriving Car ) By the year end Google & Uber come up with the self-driving car. which is Code Red for many drivers & other automakers.Most car companies might become bankrupt. Traditional car companies try the evolutionary approach and just build a better car, while tech companies will do the revolutionary approach & looking to reinvent the wheel. Tesla goes further in this research on most energy efficient electric cars & also huge invest in the mass transportation using Magnetic-Levitation system like Hyperloop.Along with this new Ideas wheel empowered with technology, it will disrupt the whole mode of transportation.
E-commerce & Retail
As technology continues to advance, we see a shift in consumer expectations, which, in turn, leads to retailers rethinking their in-store strategies.Amazon already opened a supermarket without cash registers. You walk in, you take what you need and you walk out. Sensors and cameras automatically measure what you take and put everything on your credit card. In addition, Mobile, cloud, analytics,VR,Digital money and social media will be fully integrated into a unified merchandising system designed to vastly improve customer engagement.
Retail Industries are moving from small Kirana shops -> brick & mortar model -> departmental store -> hypermarkets(Metro,Walmart) -> Ecommerce shop (Virtual Shop,Drone delivery)
✔️ In America, Amazon takes market value $355.9B vs $297.8 market cap of all the retailers together which include Walmart, Target, Best Buy & others. ✔️ India’s E-commerce Revenue is expected to jump from $30 billion in 2016 to $100 billion in 2020.
The financial sector in India is currently experiencing a golden age, and its biggest driver is the effort to move toward a less-cash economy.In India, JAM (Jan Dhan, Aadhaar, Mobile)Enroute to the digital payments gaining the proportions of a mass movement. Majorly due to the technology Innovation, New Business Model,Demographics,customer experience,mobile, it will disrupt the many vertical of Banking,Insurance,stock broking,payment,wealth management & many more financial services.Established technology firms are developing new products that enable the creation of new business models with enormous existing customer bases.
Trends in the financial sector
✔️Electronic trading now makes up almost 70% of all volume on the New York Stock Exchange and half of that is algorithmic trading. ✔️Electronic clearing of cheque (ECS) like IMPS,NEFT,RTGS, International Remittance make an ease of customer experience and also disrupt the traditional money transfers like checks and money orders. ✔️Starting of new payment bank (Airtel,Birla),small banks & mobile wallet(Paytm,Mobikwik),UPI (BHIM,PhonePe) help to reach the financial services to a large audience. ✔️Intraducation of plastic money (Debit,Credit cards) Digital currency (Bitcoin, blockchain) promote the cashless economy. ✔️️Unbinding banking service from financial technology provides seamless experience in online/mobile banking, P2P Payments (Paypal,RuPay),Bill Payments.(Instamojo,billDesk,CCAvenue). ✔️Along with this lot of Fintech companies resolve problem in the different financial vertical like taxes (cleartax),Lending (Lendingkart), Personal Finance(FundsIndia) & much more. reach the common man in the society.
Digitization is profoundly changing the competitive boundaries of the telecom industry.Core voice and messaging businesses have continued to shrink, in part because of regulatory pressures, but also because social media has opened new communications channels beyond traditional voice service.
After Graham Bell discover Phone, next 100 years its never change it's design.& AT & T realize its importance when mobile phone hit the market. same is in Set Top Box also. Timeline
Postcard →Telegram →Telephone →Radio →OpticalFiber →Internet→Email →Pager →Smartphone →MMS →VoIP
Day where we were charged us for messages to the Free internet, We are come up with the long way of voice to data migration.& also we move from telecom operators (AT &T/Verizon) to technology giants like (Google/Facebook) for communication.In Upcoming days technologies like 5G,MuLTEfire,IoT will completely vanish the existing communication ways. We’re at a critical time where Technology has eaten the world. Traditional industries such as automotive, fossil fuels, medical, insurance, and real estate will be massively disrupted.IBMs Watson,Google deepmind computer is a perfect illustration of this computing power and it is set to disrupt traditional industries.
✔️Because of Watson, you can get legal advice within seconds and with 90% accuracy compared with 70% accuracy when done by humans. ✔️Adidas setup an 2 robotic shoe manufacturing plant in Germany.which is completely automated. ✔️Tesla is built a Gigafactory in Nevada which has a complete automatic production line. ✔️️AI slowly have eaten our workforce BPO services replace with bots ✔️Moving from31/2 Floppy to the Virtual Storage system Cloud Computing & big data will alter the definition of the Storage.
In less than 10 years, 📱 replaced:
📟 ☎️ 📠 💽 💾 💻
⏰ 📷 📹 🎥 📺 📻
📰 💿 💳 💼 📎 📄
⏳ 🔦 📼 📚 ⌚️ 🎮
📓 ✏️ 📁 🎤 📇 📆
🎰 💵 📬 📝 🆘 🏧
🎫 ✉️ 📤 ✒️ 📊 📋
🔎 🔑 📣 🎼 🎬 📀
Finally: “In the new world, Its not the BigFish which eats the small fish, Its the fast fish which eat the slow fish” All the above example, there is one thing is common that Business model moves from traditional pipeline model to the Platform model. irrespective of the domain.
Platform business models!!
Enable plug-and-play infrastructure into which producers and consumers can directly plug in, and they then govern the market interactions that ensue on top of the infrastructure.
Platform Business Model
We saw pipes everywhere. Most of the consumer goods that we use essentially come to us via a pipe. Manufacturing industries run on a pipe model. Television & Radio are pipes spewing out content at us. Our education system is a pipe where teachers push out their ‘knowledge’ to children. Had the internet not come up, we would never have seen the emergence of platform business models. Unlike pipes, platforms do not just create and push stuff out. They allow users to create & consume value. At the technology layer, external developers can extend platform functionality. At the business layer, producers can create value on the platform for other consumers to consume. This is a massive shift from any form of business. Even before Internet there Platforms have existed for years. Malls link consumers and merchants; newspapers connect subscribers and advertisers. What’s changed in this century is that information technology has profoundly reduced the need to own physical infrastructure and assets.& increase the Network/marketplace/Communities,technology infrastructure,User/ProducerData. this will create great value to the product.Platform business models give lot of flexible in User Acquisition, Product Design, Monetization. Very few areas like Education & Healthcare still we difficult to break the pipe model.
How to survive??
1) Keep innovating, inventing 2) Survival for the fittest 3) keep update with technology 4) Winner take all, there is no second place 5) Mobile phone is entry point for the most of the things
What do Google’s crawlers, Uber’s drivers, and Instagram’s selfie-clickers have in common? In a world of platforms, they create the fuel needed to facilitate economic and social exchanges that power business and society. “Let the game begin”
Original article first published by the same author in his blog.