Another supportive pillar united with the ‘Make in India’ initiative. Canadian smartphone maker Blackberry associated with Optiemus telecom firm and signed a long termlicensing agreement for theproduction of Blackberry branded mobiles. This alliance permitsOptiemus to manufacture, sell, promote and provide customer services in theIndian market and neighbouring markets as well.
Apple and India have had for the longest time a peculiar relationship. Now Apple wants to magnify venture in India as the country of billion grow rapidly in thesmartphone market.
The chart shows the market share for different smartphone companies in India in 2013
The above chart shows the market share for different smartphone companies in India in 2015
Apple has managed to double its share in India over the past two years. By establishing manufacturing and retailing units could make the phones inexpensive and boost the growth.
The US-based iPhone maker Apple inscribes the agreement with Karnataka government and has decided to start manufacturing its product in the state of India, Bengaluru. The company is grabbing the benefits on imports of components and equipment by way of Modified Special Incentive Package Scheme. The scheme propounds incentives and attracts investments.
Once a market pioneer in the smartphone market, Blackberry, was facing the bearish trend in the last couple of years. The company started losing its radiance with the growing Android market.For re-capturing the market again, Blackberry took another step toward growing its software business. Blackberry inked the pact with Optiemus Infracom and expand its existing relationship with them.
This is an important milestone for Blackberry to put the smart in phone,’ providing state-of-the-art security and device software on a platform related to mobile customers, with more localization’
The journey of “Make in India” initiative so far airing its success in the whole country. The strength of inflows shows India’s relatively strong growth prospects and government efforts to liberalise foreign investment regulations.
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