The importance of SEO & content marketing in the healthcare industry
If you’re a practicing physician, dentist, pediatrician, or any form of professional in the healthcare industry, chances are that you’ve had a time when you just sat in your empty office, waiting for a patient to magically walk in. And a few decades ago, you couldn’t do much to change that. But the last few years have given the world a beautiful tool, which can help anyone selling a product or service a better reach to their potential customers – search engines.
Search engines are the online tools that people use to find what they’re looking for. In the healthcare space, potential patients are likely searching for doctors or physicians in their area or specialists for the problem they have. The beauty of search engines is that you can be on the other side of the game as well.
By making a few changes to your website, or online presence, you can improve your chances of showing up in a search. This is known as search engine optimization, or SEO. It can be anything from a relevant headline, to niche keywords, or even a better social media presence – anything that pushes you to the top of the results page when people type in the relevant search, be it a healthcare marketing strategy, or even a healthcare content strategy.
There was a time when you could attract people to your website by just having catchy headlines, but not anymore. Because more people have started optimizing for search engines, the competition is increasing. But that shouldn’t be a deterrent, as every day, an increasing number of people use the internet to look for medical and health-related information. To master the game of SEO, you will need to put in the time and effort into learning the rules for SEO, but the results will be worth it.
Here are a few SEO tips for healthcare marketing, to get your business to skyrocket:
Optimizing for local searches and using relevant keywords:
In the healthcare space, your main competition is most likely the other professional in your locality, who probably went to the same med school as you, but what separates you from them? A good online presence that is optimized for search.
This lets people searching for your expertise in your area, find you before them. A great way to optimize your website is by using the right keywords. The keywords will help Google know what your website is about. Create a list of keywords or questions that you think patients use, and make sure they are related to your profession or healthcare facility. You can use the Google’s keyword planner for this, which also shares analytics and is good for validating your keywords.
Content marketing strategies:
In the healthcare space, creating content by blogs, articles, or journals, is a common way to get people to regularly visit your site. Creating original and engaging content is obviously the most essential part, but optimizing this as well can improve your website clicks.
A few content marketing tips for the healthcare industry can greatly benefit you. Content can even be in the form of videos, podcasts, or slideshows, in which case the title and description will need to be optimized best for results. It’s important to know early on, that when you start seeing results from SEO, your content quality should not be given a lower priority or ever be compromised.
Keywords should enhance the results, not substitute quality. Another healthcare marketing strategy is to encourage online reviews is also a great way to show the potential patients how people find your service. Don’t hesitate to ask patients for reviews.
Being active on social media can be part of your healthcare content marketing strategy. If people search for you, and they land on your Facebook or LinkedIn page, you want it to be as impressive as your website. Being active on relevant social platforms is essential for SEO. If you are creating content, then you should share it on all your social handles. This is another great SEO tip for healthcare marketing.
When it comes to website optimization, there are several things you can do to greatly help you. The first thing is to include a sitemap on your website. A site map gives search engines a map of how your website is structured. Another tip to greatly improve your presence is to optimize for mobile devices.
Studies have shown that majority of medical searches are done on phones and not desktops. If your site isn’t optimized for mobile devices, you’re losing out on a huge audience. Not only is it wise, but it is quite essential as Google considers mobile-friendliness a factor that determines how your site ranks in mobile search results.
Adding the right metadata and backlinks to your site can also improve your performance, but if that’s too technical for you, you can reach out to one of the SEO companies in Mumbai. Make sure you find one that understands your profession and specialty.
The important thing to remember is that SEO is a long-term plan, so don’t expect immediate results. you should also regularly update your keywords and website optimization. With the right amount of time and money invested, along with the right healthcare SEO strategy, you can greatly improve your healthcare business.