Popular

Your browser is currently blocking notifications.
Please follow these instructions to subscribe:
share
 share
Share via
 share
YourStory HomePage
  • HOME
  • YourStory HomePage
  • SOCIALSTORY
  • HERSTORY
  • GERMANY
  • DEUTSCHLAND
  • YS TV
  • LANGUAGES
    • हिन्दी
    • বাংলা
    • తెలుగు
    • தமிழ்
    • ಕನ್ನಡ
    • मराठी
    • മലയാളം
    • ଓଡିଆ
    • ગુજરાતી
    • ਪੰਜਾਬੀ
    • অসমীয়া
    • اردو
  • MYSTORY
  • SECTIONS
    • Techie Tuesdays
    • App Fridays
    • Daily Capsule
    • Startups
    • In-depth
    • Funding & Investments
    • YS Decodes
    • Resources
    • Expert Opinion
    • The Bitcoin Story
    • Demonetisation
    • Looking East
  • EVENTS
  • NEWSLETTERS
  • VISUAL
  • YourStory HomePage
  • Home
  • Login/Create Account
  • MyStory
  • HerStory
  • SocialStory
  • Germany
  • Deutschland
  • YS TV
  • Languages
    • हिन्दी
    • বাংলা
    • తెలుగు
    • தமிழ்
    • ಕನ್ನಡ
    • मराठी
    • മലയാളം
    • ଓଡିଆ
    • ગુજરાતી
    • ਪੰਜਾਬੀ
    • অসমীয়া
    • اردو
  • Sections
    • Top Categories
    • Techie Tuesdays
    • App Fridays
    • Daily Capsule
    • Startups
    • In-depth
    • Funding & Investments
    • YS Decodes
    • Resources
    • Expert Opinion
    • The Bitcoin Story
    • Demonetisation
    • Looking East
  • Newsletters
  • Fiscal Fitness
  • Events
  • About Us
  • Careers
  • Contact Us
  • FAQs
  • Profiles
YourStory HomePage

How digital marketing helps startups scale faster

Vedantham chandra     posted 8 months ago      shares

Digital Marketing can be seen as an online version of traditional marketing, nowadays start-ups are Looking forward to build their presence felt online with the help of digital marketing to market Themselves in a better way to their target audience as there are so many benefits of implementing it 

Below listed are few among them.

Brand Identity and Awareness:-Earlier it used to take years together to build a brand and for Positioning it successfully in the market and there used to be limited resources to spread information Regarding the brand in the market but now due to the advent of digital marketing and growth in the Information technology, any one can now get to know any information about a brand in a fraction of Seconds, this has immensely helped start-ups to seamlessly build brand identity and brand awareness Among its target audience.


Market analytics and ROI(Return Of Investment):-Startups with the help of digital marketing can now Easily determine return of investment they generate on their investment on various marketing Campaigns and it also helps them to decide on the marketing campaign budgets in order to optimize the Conversion rate and thereby increasing the sales and profit accordingly.

Customer Engagement:- Start-ups can maintain a good rapport with their target audience with the help Of digital marketing tools( like email marketing, social media marketing, content marketing..etc)by constantly keep updating them regarding various events, happenings and Interesting news about their Company and keeping their customers and target audience engaged and also motivating them to keep Sharing them via various social media platforms.

Converting Customers into advisors:-  Digital Marketing also helps start-ups in converting their loyal Customers to brand advisors and brand evangelists who in turn generate revenue for the company by Advising other customers to start purchasing the company products and services and also by sharing Positive news about the company.

There are several other ways in which a startup can make use of digital marketing  for their business Growth, however, they must carefully choose the right set of digital marketing tools based on their Business segment they are serving to, which can help contribute to their business success



This is a YourStory community post, written by one of our readers.The images and content in this post belong to their respective owners. If you feel that any content posted here is a violation of your copyright, please write to us at mystory@yourstory.com and we will take it down. There has been no commercial exchange by YourStory for the publication of this article.

Author

Vedantham chandra

Related Topics
  • Digital-Marketing
  • Business
  • Business-Growth
  • Target-Audience
  • Customers

More Stories by Vedantham chandra






You may also like





Newsletter Subscriptions

You have successfully subscribed to our newsletters.

    Looking for a job?

    Find one on our Job Platform





    Looking for a job?

    Find one on our Job Platform

    • Terms & Conditions
    • Privacy Policy
    • Work with us
    • Code of Conduct
    • Events
    • Disclaimers
    • About Us
    • The Team
    • Contact Us
    • FAQs

    Social



    Built with love in India

    Report an issue


    Copyright 2018 YourStory Media Pvt. Ltd.

    v0.0.185