Digital Marketing can be seen as an online version of traditional marketing, nowadays start-ups are Looking forward to build their presence felt online with the help of digital marketing to market Themselves in a better way to their target audience as there are so many benefits of implementing it 

Below listed are few among them.

Brand Identity and Awareness:-Earlier it used to take years together to build a brand and for Positioning it successfully in the market and there used to be limited resources to spread information Regarding the brand in the market but now due to the advent of digital marketing and growth in the Information technology, any one can now get to know any information about a brand in a fraction of Seconds, this has immensely helped start-ups to seamlessly build brand identity and brand awareness Among its target audience.

Market analytics and ROI(Return Of Investment):-Startups with the help of digital marketing can now Easily determine return of investment they generate on their investment on various marketing Campaigns and it also helps them to decide on the marketing campaign budgets in order to optimize the Conversion rate and thereby increasing the sales and profit accordingly.

Customer Engagement:- Start-ups can maintain a good rapport with their target audience with the help Of digital marketing tools( like email marketing, social media marketing, content marketing..etc)by constantly keep updating them regarding various events, happenings and Interesting news about their Company and keeping their customers and target audience engaged and also motivating them to keep Sharing them via various social media platforms.

Converting Customers into advisors:-  Digital Marketing also helps start-ups in converting their loyal Customers to brand advisors and brand evangelists who in turn generate revenue for the company by Advising other customers to start purchasing the company products and services and also by sharing Positive news about the company.

There are several other ways in which a startup can make use of digital marketing  for their business Growth, however, they must carefully choose the right set of digital marketing tools based on their Business segment they are serving to, which can help contribute to their business success