5 Reasons Why an eCommerce Site Needs to Have a Blog

An eCommerce website needs regular blogging to increase ranking, build brand, improve authority, generate leads and boost sales.

5 Reasons Why an eCommerce Site Needs to Have a Blog

Monday February 11, 2019,

3 min Read

Disclaimer: This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

Do you know a fact that some eight of ten new businesses fail in the first three years? Isn’t it right? One of the main reasons is lack of marketing expertise. Opening an ecommerce store is an easy task; all you need is money to hire a web development company. Running it successfully in this competitive environment is a tough nut to crack. You need proper marketing strategies and need to implement those strategies successfully.

To ensure success of your venture, you need relevant traffic on your eCommerce website and convert the traffic into paying customers via lead generating contents. To increase traffic to your eCommerce site, you need strong social media presence, search engine ranking, online branding, blogging, etc. among others. 

Benefits of having a blog on an eCommerce website

There are a number of benefits having a blog on an eCommerce website. Some of the common blogs are as follows:

#1. Improve SEO

Google loves fresh content. Blogging gives you a platform to upload fresh content and create backlinks for your website. Internal linking also helps you improve your organic ranking.  

#2. Educate your prospects

You can write informative blogs for your organization. Through the blogs, you can educate your prospects with the features of your products/services you offer. It gives you platform to communicate with your prospects. It will help you to increase sales and improve branding.

#3. Boosts your Conversion Rates

Your blog installed on your eCommerce site will not only drive more traffic to your website, but also help you increase your conversions. Regular blogging will improve credibility, which will provide new clients with a greater sense of confidence in their purchases.

#4. Build Brand Loyalty

Even if you have best products/services in the world, you will have no repeated customers until you do not build brand loyalty. Regular blogging will help you increase loyal customers. Do not forget to reply each customer’s comment. 

#5. Boost Social Media

Once you publish a new blog post, you get a unique URL to share on your social media channels. This not only helps you to land your readers from social media channels to your site and take buying decision. 


Apart from these, there are a number of benefits of having a blog. Whether it is an eCommerce site or a simple website, it should have a blog. Apart from the benefits, it helps website owners to update their website so that Google Crawler crawls website

You by now must have understood the importance of blogging for your website/portal. But, make sure you write high quality and informative blog contents. If you do not have regular writers, you can outsource the work to a content writing company. There are many content writing agencies over the web and have been serving a long list of satisfied customers from across the universe.