For any thriving business, online presence is paramount and it must be very strong to streak ahead. We are living in the digital age where everyone can get any information by just a click on a mouse. No matter which service you are rendering, you must have a presence on the internet. Paid advertising and social media marketing are very effective tool to achieve the results, however, nothing can trounce over content marketing when it comes to long-term benefits.
Blogging serves the basis for marketing and strengthening your online presence. No other digital ways is better than this to communicate with your users. From small to medium-sized business, all are relying on blogging. If you are also looking forward to attract a large number of customers to buy your products and services, you should start a business blog to provide complete information.
Having a blog is not just writing content of your product and service, because you will be providing the same information on your sales page. What is the use of having a blog if you are not providing new, different and relevant information? It needs strategy and careful deliberation over how and where you will start from. Here are some useful tips to start a business blog to achieve success:
Find out what your reader wants
You have your own website to discuss features and benefits of your products and services. Do not repeat this information on your blog. If you do so, your reader will leave you. A blog is about imparting education to the reader. You will have to brainstorm what they want to read in your blog. You will have to do online research to find out what exactly they are looking for. Visit forums where your target audience lands to see what questions they ask over there. See what is trending on social media. You must know what they want to know. Your blog will provide solutions to their problems.
Decide on a blogging platform
You can find several blogging platforms, but the most use-friendly platform is WordPress. However, you should check features of all platforms before making any decision. Some are free and some may cost you annual subscriptions. Free blogging platforms are not equipped with many features and therefore it is better if you choose a platform that makes your job easier. You should also choose a domain name that is easy to remember and reflect your business.
Find out keywords that people are using to get information. Make a list of keywords that you think are useful and appropriate. Divide them according to topics you will choose for writing a blog. For each blog, target one or two keywords. There are various keyword research tools, but the most commonly used platform is Google Ad words. Choose low-competition keywords so that your blog could rank on top searches. Integrating keywords in your content is not enough for better results. Use headings, subheadings, hyperlinks for interlinking pages of websites and other blogs. This will help readers navigate from one page to another without any hassle. Write unique meta description as a reader will click your link after taking a look at it.
Write unique and catchy titles
Online competition is cutthroat. It is not so easy to have your blogging site on the top results of search engines by using a few relevant keywords. You will have to make extra efforts. Google prefers those sites that provide unique content. If you provide information that is already mentioned on the internet, your blog will never get a high rank. Make a very catchy title that arouses the curiosity to click the link among readers. Keep titles engaging and short, not more than 60 characters. Do not use tortuous and intricate way of communication. Content should be simple yet riveting.
You do not need to write blog posts in bulk. Write one blog post every other day, but be consistent. In the beginning, you may handle it successfully, but you will need freelancers over the time as the traffic grows. When you outsource blogging to a freelancing company, you should have a plan to be followed by them accurately that must include keyword research, topic development, headlines and editorial calendar. Before handing it over, make sure that you check their writing samples.
Remember that outsourcing will put extra burden on your expenses, so do research to grab the best offer. If you do not have enough money, you can borrow money from a direct lender. Do not worry if your credit score is very poor as you can apply for loans for people with CCJ. Make sure that you have settled your CCJ before borrowing money. These loans may carry high interest rates, so you should be careful with your repayment capacity.
The bottom line
Your blog should not repeat what your website says, but it must have answers to questions of readers. As long as you are finding ways to solve their queries, your blog will continue to thrive.