Three reasons why MBA students should focus on digital marketing

Digital marketing skills are in huge demand and there is a huge gap in the digital market. According to the latest data, 41% of sales and marketing professionals are looking to pursue digital marketing certifications to further their career in this industry.Students who want to pursue an MBA from Symbiosis already have the advantage of learning digital marketing skills during their 2-year long course. However, for the rest here are a few reasons why you should pursue a digital marketing training program:

Easy To Learn

Most digital marketing courses are completely non-technical, which makes it easy to understand. The only crucial skill you must possess is the ability to easily sail through the internet. While an MBA adds to the methodology of marketing, digital courses add science and analytics to the mix. All you need to complete a training program is an interest in pursuing a career in this booming industry.

Entrepreneurship

If you dream of being an entrepreneur, this is the best field to be in. These days every brand wants to create a strong online presence, giving you a huge list of prospective clients. Alternatively, you can also work as a freelancer by optimising websites or writing content for social media. You could also start your own blog and make money with the help of advertisements. The options are endless if you are willing to put in the work.

Demand and Supply Gap

Digital marketing is one of the few recession-proof marketing industries compared to other marketing sectors. Doing a training course or an MBA from Symbiosis college will open up multiple digital marketing positions in the industry. Since this industry is relatively new, there is a huge need for qualified professionals; however, the supply of such quality resources is scarce.

There are now more than 4 billion people around the world that use the internet, so there is no doubt that the digital era is here to stay. This shift in consumer behaviour towards technology is pushing marketers to steadily adapt to new technology. Therefore, people pursuing a career in digital marketing can be assured of both good pay and innumerable career choices. If you are looking to do an MBA, there are multiple courses in Symbiosis that provide an understanding of digital media marketing. So start preparing for your entrance exam since the symbiosis admission process will be starting really soon.