Follow Us











Startup Sectors

Women in tech







Art & Culture

Travel & Leisure

Curtain Raiser

Wine and Food


This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

Follow these simple laws of social media marketing to increase your customer base

Social Media nowadays becomes the backbone of every online business for generating leads and engaging visitors and customers.

Follow these simple laws of social media marketing to increase your customer base

Thursday April 06, 2017,

3 min Read


Why does any business get on the social media circuit? The obvious answer is to be seen by the masses and making their presence felt and accounted for. The basic criterion for good social media marketing is quality content without which a business does not stand a chance to gain popularity on the social media rounds. Even the experts from the social media marketing in Mumbai believe that quality content and optimum and strategic use of the social media go hand in hand. It is also vital for any organization and their web designing company in Mumbai to understand the basic fundamentals of social media marketing.

Following are some laws with regards to maximizing quality content to witnessing the increase in the online entry points which are the basics of social media marketing and should be inculcated while strategy planning:

1. The law of paying attention:

If you want to succeed with the help of social media learn to talk less and listen more. This attribute of your business will help you understand the needs of your target audience and also their words of encouragement and grievances. You can improve your business around these feedbacks and increase following as well.

2. The law of concentration:

As the saying goes, jack of all trades, master of none. When choosing a social media site for marketing purpose try not to spread yourself thin by appearing on all platforms all at once. Concentrate on a platform which you are sure will represent you the best and which will form an extension to your brand, something that a customer can identify you by.

3. The law of quality followers:

High quality but low in quantity is always preferred as opposed to high quantity but low quality. In the same way, even if you have a few followers they must be loyal ones who read, like and share your content forward among their contacts. This is the best way to increase your presence as well as popularity.

4. The law of patience:

Rome was not built in a day. In the same way success with the help of marketing your organization via the social media will not give you popularity and a high number of followers overnight. Be patient and continue providing quality content until eventually, success will be yours.

5. The law of synthesizing:

When you provide content that is amazing it is forwarded and shared by your loyal followers on the different social media sites among their followers. This automatically increases your online entry points and increases your chance of appearing at a higher rank on the search engine results page on the Google website. These entry points are beneficial as it opens up potential ways for people to find you online.

What makes your presence felt online are you being always present with quality content for your visitors. Putting on a disappearing act after content or two would be like ‘out of sight out of mind ‘for your audiences.