A right combination of creativity and technology produces brands that people love to purchase. This proven formula of success is more applicable to the lifestyle products, especially in the fashion apparel segment, which is dynamic as well as trend setting. Clothing is the basic human need, in addition to food and shelter, but among the three; it is the most evolving activity that the mankind has experienced ever. Because everyone wants to look good and clothes are the best options to make one’s wish fulfil. From handlooms to digital printing, the apparel industry has witnessed many revolutions, and technology brings a majority of them.
The Wonders of a Wash
A wide array of fabrics, patterns, and designs are possible in the textile and garment industry today, and its credit goes to inventions and technology. The 21st century is the era of exotic flavours in the fashion industry, where beyond quality fabrics and trendy patterns, a garment is also known for its wash, dye, and stitching. The wash of a garment worth a lot in present times, Bio Wash and Silicon Wash are the two most sought-after washes by fashionistas. Bio-wash consists of natural soap suds, natural cloth conditioners, natural colour fixers, and natural brightening agents that help maintain and preserve the colour of clothes at a higher level. Whereas, the silicon wash gives durable softness, elastic handle to the treated garments. It is also known for anti-pilling effects, dimensional stability, tear resistance, and after the silicon wash a fabric can be cut and sewn more easily.
The Power of Captivating Colours
The quality of an attire also depends on the dying technique. Currently, there is a trend of over-dying, it is a treatment that allows a single shade to get transformed into many variants of the same colour - i.e., it produces a mesmerizing colour effect in shirts, T-shirts, tops and accessories to create an alluring effect. The over-dying not only transforms the colour but also gives a very soft feel to the wearer. And, one of the most recent inventions in the apparel industry is a photochromatic colour changing technology, which captures the sunlight through molecular excitation transition. In this revolutionary technology, the photochromatic molecules expose their invisible colours when exposed to the sun rays. Brands that are using this technology are very popular among the youths.
The Testimony of Time & Technology
Technology is the driving force of the fashion industry that is growing by leaps and bounds all over the world. The advent of digital printing has brought a big disruption in the past few years. With the help of digital printing, desired prints can be directly taken on a fabric using the digital printers. It helps save up to 95 percent of water during fabric printing and saves up to 75 percent electricity. So, be it the use of CAD in pattern cuttings or the creation of 3D effects using the digital printing, the technology is playing a decisive role in the success of the apparel industry.
Authored by Mr Himanshu Thakur, Founder, Girggit.com