A myriad of attractive and useful apps are available in app’s store online. When a potential customer goes to find one that she or he wishes to install or download in her or his mobile, the ones that get visible more is liked more by her or him. It is like online customers typing search words and getting an array of sites to click on. The ones in the topmost position and in the very first page of the search engine, gets chosen by the customers mainly. App Store SEO also works in similar way. The apps which are ranked higher and enjoy more visibility have more potentiality to be chosen by targeted customers. App Store Optimization is therefore very important in online marketing of apps and more traffic to one’s app page is desired.
Everyday app developers are making new apps and they do their submission at app stores without doing much research in keywords and without giving catchy and suitable titles. This is very bad as not including popular and most relevant keywords in Titles will not help in positive and impressive online marketing of the apps. Keywords and Titles are modifiable so their optimization is possible unlike ratings and reviews. Online Reputation Management Pricing can be saved if app developers are acquainted with marketing tactics like ways to increase visibility of their apps in the app’s store.
A thorough research regarding relevant and popular keywords is very important so that such keywords can be included in the Title. This practice will ensure that when a customer type popular keywords then, due to the presence of such keywords in your Title, your app will get displayed to them. This visibility to the potential customers will accelerate the chances of your apps being downloaded and opted for by them. It is for this reason that keywords research is important.