Over 2 million apps and counting…Yes, the App Store is surging while making it more and more difficult for the new player to stand out from the crowd. Also, enterprise-friendly features of iPhones compel entrepreneurs to opt for customized enterprise applications. In such a scenario, it is advantageous to discuss the aspects that can ascertain the success of your iPhone app.
Here we jot down top ten points that can help you make your app stand ahead of the curve:
First things first. Before you go for a customized iPhone app development and discuss your app idea with the app development services provider, it is necessary to define the objectives of your business app. In other words, you need to find the success parameters for your app. For example, if you have opted for a business app, the top position on the most popular app’s chart is not your ultimate goal. If you want a custom retail app, it should drive more sales, and if you want to develop a utility app, you should focus on its experiential benefits instead of the number of downloads.
Just determine what success means for your app and then you can use these aspects during and after the app development process.
Augmented Reality (AR) and AI (Artificial Intelligence) are gaining ground swiftly as the futuristic technologies. All the industry sectors want to leverage their benefits, and there is no better way of getting the most from them than their integration in a customized iPhone app. Apple has brought ARKit through which iPhone app developers can create innovative AR apps. Also, it is fair to mention that soon, AI integration will be a norm as database integration becomes common in a complex ERP app and other robust enterprise-grade applications.
Sectors like retail, hospitality, and transportation can tap a plethora of business opportunities with the help of machine learning. Your iPhone app can offer you a precise targeting and accurate predictions thanks to AI technology.
Visual appeal alone cannot work wonders. UX has an upper hand over UI these days. If the users need to spend much time in learning your app, chances are bright that they will delete it and move to the similar app. Easy navigation, user-friendliness, and polished visual design can render the value with a pleasant UX, and as a result, your app users will remain associated with your app.
You can opt for beta version prior to releasing the app and get the feedback from friends and stakeholders to make the app more user-friendly. If the app fails to retain the users the excellent UI will all go in vain.
Let’s face it! A free app does not give any guarantee of success, but then, it can certainly increase the number of people who can give your app a try. A free app enables you to offer the interesting and useful features to a huge audience. You can integrate in-app purchase to open the doors of app monetization. But, here is a catch: if premium features are not worth, the app users will not pay for them. Also, if you make several important features premium and your competitors give them for free, then the users will switch to your competitor’s apps.
You can also offer an ad-free version with a small fee, but do not make hurry in making your app paid because almost all apps are free to download and many apps bring a premium option after a long time.
In order to succeed, regular updates are mandatory for your app. However, it does not mean that you release app updates on a continual basis, because it will result in losing the charm of your app with increased size. The real objective behind bringing updates should be bug fixing and performance improvements at the initial stage and features integration at the later stage.
Think it in this way: If you have an option to choose between two apps- one is updated before a month and the other is updated before one year- which app will you select? Regular updates can help you maintain the reputation of your app and help you get loyal users.
Do you know what the iPhone app users hate the most? Obviously, slow-to-load apps. You need to make sure that your app can boot up as fast as possible. Also, it is necessary to work on app crash. Remember, if your app crashes frequently or even rarely, then also it will exert a negative impact. Therefore, budget constraints should not come in the way of testing and app quality. Even a slight lapse in quality of your app can cause a lot of damage regarding money and efforts.
Another important point is of the battery. Yes, when it comes to iPhone, both the company and iPhone users are much concerned about the battery life. If your app drains the battery fast, it can never reach to the next level.
The sign-up process is essential from your business viewpoint. Now you can make this process much easier with the help of social media. Many app users find the registration process cumbersome and if lasts for more than a few seconds, they tend to leave the app. Therefore, apps facilitate the users to register and login with their social media accounts or Gmail. It can raise the install-to-signup conversion rate.
Apart from login, social media integration in your app can enable your users to spread a good word about your app in their social circles.
Though the Internet is easily available almost everywhere, your app should also function well in the offline mode. Only communication apps require an uninterrupted Internet access. Rest of the apps need to work in the offline mode also. If all features cannot run without the Internet, at least a few features should not require the accessibility.
Offline mode gives your app an edge and a reason to get good acceptance among the users. No need to mention that it can be a key factor in gaining success.
You may find it, but in-app communication means are in vogue. You can facilitate the users to comment and interact with one another through integrating in-app chatting, commenting, and customer support functionality. When your users can share their thoughts and get a chance to contribute to the user’s community, their engagement and retention level are certainly increased. Besides, if you provide a feedback section, users can send their reviews and feedback about your app and you can minimize the chances of having negative reviews by resolving the user’s queries.
Last but not the least- your app must be compliant with the newly arrived GDPR (General Data Protection Regulation) norms. GDPR is a buzzword across the technology domain and corporate sector currently. Simply put, GDPR makes the data protection of EU residents mandatory for all apps and websites. Therefore, your iPhone app should be compliant with GDPR requirements to address the European audience. The app development company can help you get through these requirements while integrating specific features in your app.
Related Reading: Mobile App Development Cost- Key Factors to Consider
That’s not all! Other key factors that can make your iPhone app successful are a seamless performance and focus on the app’s security. For example, if you have an eCommerce application, a safe and pleasant shopping experience can make your app victorious.
Though the App Store has millions of apps, only a few apps could make it in terms of a number of downloads. Google Trips, Clips, Quick, Uptime, Quartz, and Facetune 2 are a few of the most popular iPhone apps apart from all-time favorites Facebook, Instagram, Tinder, Spotify, etc.
Custom iPhone app development services are costlier in the USA and Canada than they are in Asian countries led by India. If you hire iPhone app developers from the USA, you need to pay charge up to $168 an hour, whereas their Indian counterparts charge just over $25 an hour.
Summing up this, the iPhone app development starts at $20,000 and may go beyond $50,000 depending on the app features and duration. Here, it is necessary to mention that there are several other aspects to consider while deciding on an iPhone app’s cost.
What’s more, if your app project requires an extended team of professionals, it will cost more accordingly. Also, it is necessary to keep some bucks aside as an app support and maintenance cost.
Whether it is an iPhone app development company in USA or India, you can get more tips to make your iPhone app successful on the App Store providing the development company houses experienced app developers who have accomplished app projects across various industry sectors. You can also get innovative ideas to monetize your app and grab the immense opportunities offered by Apple’s amazing device, the iPhone!