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How to do an SEO Audit for a WordPress site?

SEO Audit is like updating your WhatsApp after a regular span. With every new update, some new features are added to it to take its functioning to the next level.

How to do an SEO Audit for a WordPress site?

Tuesday May 30, 2017,

5 min Read

SEO Audit is like a scan process of your files within a specific period. It will unfold the viruses or bugs so that you can wipe them out for the smoother operation of your laptop.


SEO Audit is like updating your WhatsApp after a regular span. With every new update, some new features are added to it to take its functioning to the next level.

Guessing...why the SEO Audit is being defined in such a dramatic way???

As a matter of fact, if you are a tech geek (I think you are!), then you will understand even after traversing the title. On the flip side, if a newbie in the digital sphere will land on this page, he/she won’t be able to have an idea with just a single glance. And, everyone knows the “WhatsApp” and the “Laptop” easily.

Now, if you wish to dive technically, then swallow what is an SEO Audit, here...?

Definition of SEO Audit

An SEO Audit is a process to analyze the entire website, whether it is search engine friendly or not. Does it comply with all the guidelines and pointers of the search engine?

Basically, an SEO analysis embraces two key marking points:

1. Detect the flaws & errors and scratch them out

2. Add more productive & modern attributes

This is a general definition, but if we look with the reference of a WordPress website, then the process will remain the same, just some figures differ. A WordPress is a free and open source CMS that is used to create different websites. Just need to select the right code, right template, and right database, a full-fledged website will be ready. But, after the creation of the website, it has been mandatory to perform an SEO audit to get acknowledged with the current status of the site in the eyes of Google.

Don’t take it lightly! A comprehensive SEO Audit will take your WordPress site from level ‘0’ to level ‘10’- from rank 25 to 1-10...! And, who doesn’t want their business to reach top 10 within the same niche? Thus, hereby, we have come up with a process that is easy to implement.

How to Perform your SEO Audit?

As it is the digital landscape of tech nuts, first let us know some tools for the analysis of your WordPress website. Well, a WordPress developer can’t overlook the Yoast SEO plugin. It is also a versatile tool that conducts a thorough assessment of a website- title, meta description, meta keywords, and many other factors.

Apart from this one-step solution, there are other SEO tools also that monitor the complete WordPress website and help you to take out the appropriate signals.

1) Screaming Frog Spider Tool:


This tool scans certain parameters- content, images, tags, URLs, titles, sitemaps, and other errors. But, it does require Java to run on your WordPress site.

2) Google Analytics:


It itself embraces Google. This tool is an unexampled weapon to scrutinize your entire WordPress website meticulously. It won’t leave any stone unturned.

3) Moz Crawl Test:

Moz- an eminent name in SEO sphere. It will help you out to identify the glitches and bugs; and eventually fixes it proficiently. If you wish, you can get the opportunity to procure the advantage of the weekly reports with all relevant data.

4) BuzzSumo:


This tool is associated with the evaluation of the content. It will overlook the entire content with respect to a particular corporate zone or the influencers.

5) SEMrush:


It is a vital element of the core technical SEO sphere. It will trace the backlinks, keyword research & ranking, etc. Even, it will get you acquainted with the competitors’ tactics also.

These tools belong to this current world, which is marching forward with the rabbit’s pace. But, what is happening with your WordPress website? What are the elements affected with the SEO audit?

Let’s find out...

Fundamentals of a WordPress Website in SEO Audit

Meta Title and Description

The audit process will check the title and the description. Consider these two points as the imperative parts of the WordPress website. They should adhere to the guidelines of Google, else the position will lower down definitely.


The URLs should be short and purely customer-friendly in order to get the positive response and in favor of the website. The bonus point is the presence of the keyword in it.


If you adopt a modern and top-notch WordPress theme for your site, then it is okay! On the other mark, it needs to be traversed effectively.


These are the roots of the website tree. If the roots are rigid, then you will get a good fruit (rank). These are the terminologies that a layman uses to search you out. Here, you can relax. Yoast plugin will take its charge. But, it will surely point out, if the keywords will repeat.


Content is a King. So, it should be unique, creative, and infused with the proper set of the keywords. Yoast plugin has the potential to check out this parameter. But, still, there is no harm to be aware of the content.

Images and Tags

The images and the tags hold an indispensable position in HTML. One of the tags- ALT tag- it should comprise of the keywords and a short description. You can use the image plug-in on your WordPress site.

Errors and Bugs

Your Google Search Console account crawls your website and unmasks the hidden technical errors. Make great use of the “404 error” and optimize your website effectively. Redirect the URLs to the page with the relevant information.

How’s the article? Does it sufficient to answer your queries about the SEO audit of your WordPress website? Feel free to share your thoughts with us...

Originally Published by W3era: