This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

How to leverage Instagram direct message to get customers?

Instagram is full of business opportunities. You can implement different tactics to attract customers and users. The easiest way is to direct message your audience on the network and offer them something they can't resist.

How to leverage Instagram direct message to get customers?

Monday September 04, 2017,

3 min Read


Are you struggling to find your new customers or clients in the box?

Everyone out there is implementing a bunch of business strategies to get more customers. And most of them are ignoring INSTAGRAM.

It’s not that easy as it feels. But if you use the right tactics it’s not that hard.

Do you have a big online marketing budget?

If no, then no problem. You only need to figure out your way of getting targeted customers and that’s all. The internet is full of content about marketing startups and businesses to get new customers but Are you sure that these tactics will work for you?

Use Instagram to its extreme and leverage direct messages to target local customers and expand your reach in few hours a day.

Use Instagram Direct Message To Target Customers

Don’t underestimate the power of the image sharing social network. It’s more than that. Instagram is not just a social network but a network of business development opportunities.

Don’t let go the opportunities and start revising your business marketing plan to start targeting your customers on Instagram using different tactics. A big number of online marketers have not shifted to Instagram yet, so it’s not that competitive as Facebook and other crowded networks.

Have you ever thought of implementing Instagram Direct Messages to land customers?

You are leaving a huge opportunity by neglecting it. 

Image Courtesy: Instagram

Image Courtesy: Instagram

How To Start

To get started with Instagram DM, create your audience persona — age, interests, place, etc. and know your audience.

A majority of people uses Instagram on daily basis. So there are a bunch of opportunities.

First of all, make sure your profile doesn’t suck and brings value to your audience.

Start with identifying your industry related hashtags, they can be 5, 10, 25 and even more also. Dig into them and find the most valuable ones by looking at top posts or audience in each hashtag.

When you search for a hashtag, Instagram shows top posts and new posts section. Head towards top posts and look into the user’s accounts — how they are engaging, what’s their interests and what type are they posting.

If the user’s posts are engaging and getting interactions, it’s perfect for you to reach out.

Now figure out how you can bring them value. Think.Think.Think.

Don’t be Selfish

Offer them your services in a way that they can’t resist or ignore. You can offer something for free or reward with big discount coupons.

Example: If you are running a restaurant you can search for people who are living nearby or posted a photo from nearby locations chances are they maybe interested. Go to their profile, message them saying “You are enjoying a lot. Would you like a 40% discount on your favorite food?”

Now tell me who don’t like great discounts. Everyone likes.

Another Example: If you are selling grooming products, offer them to try it for free or offer great discounts and additional services and in return, they may post a review, image or refer their audience to your products. But don’t expect too much.

Repeat the process and fall in love with it.

Do it more often and DM at least 50 people every day.

You will not lose anything but it will give your brand or business exposure in front of a thousand or even hundred thousand users. Start now.

Have you ever tried Instagram DM to market your business? Share your thoughts in the comments below.