Follow Us











Startup Sectors

Women in tech







Art & Culture

Travel & Leisure

Curtain Raiser

Wine and Food


This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

How to choose the right internet marketing tools for your business

How to choose the right internet marketing tools for your business

Sunday July 16, 2017,

3 min Read


Internet marketing is an ever-evolving industry, but something that cannot ignore by businesses of all sizes. On the other side, by creating an affective presence online, you stand a better chance of growing your business than using other forms of marketing such as handling out pamphlets and cold calling. This is basically because the couture of shopping online has taken root in many countries in the world. Therefore, if you get a share of this online space, you are sure that you will be able to sale.

However, you need to figure out your internet marketing plan and build a framework that will help you achieve your short term and long term goals. First, you will need to identify your potential customers and customers and then develop an internet marketing plan around them.

Here are online marketing tools you should use to achieve your goals:

Build an Amazing Website

Your website offers a platform through which customers can reach you. It’s like your online show where customers get to see what you are offering. Think about the message you want to pass across and how you want to convey it. Today, people are accessing the internet from a number if devices; therefore, you will want to make sure that you website is loading faster and works across computers, tablets, iPads and smartphones. You will also need to develop landing pages, which is one of the most effective digital marketing tools as it is developed to capture potential customer’s information. Once a potential customer has provided their information (it could be after downloading content from the page), you can send them niche emails to certain customers.


Content plays an important role in online marketing. Developing fresh and engaging content is the best way to create brand awareness and build a community of followers. When writing blogs, you don’t want to oversell. Instead, the blog should tell stores or cover ideas that are interesting to people. You want them to come back to your website again and again. Once you have traffic on your website, you can get their information and take through a conversion channel that will increase your sales.

Paid Media

You can pay to leverage your presence online through ads, sponsorship or paid search. The common and most effective internet marketing tool is Google’s Adwords. This type of advertisement requires that users set a certain amount of money to display ads on Google. You will only pay when someone clicks on your ads. Pay per click operates around keywords. You can create relevant and engaging content finding out what people are search and developing content using those keywords.

If a certain tool isn’t working for you, you may want to try something ease. Many online marketing experts don’t use one use one tool and stick to it forever. They mix things up by using several internet marketing tools in order to increases chances of success. It is also important that you remain patient as you channel more energy and time in your internet marketing campaign.