Has your company been using infographics? If not, then there is a need for you to know the visual marketing like Infographics. It can actually increase your user level and expand social media engagement, especially with the fact that information and data are presented in a visual manner as compared to plain text. In addition to that, it can also boost your search engine rankings and promote brand awareness.
Communicate with target audience
In order to increase social share with infographics, you should communicate with your target audience. Know what their needs are and in what kind of content they are interested in. That way, you can customize your Infographics in accordance with their interests.
Collect your data
Infographic is all about data and so, the more the data you collect, the better your infographic will be presented. You can collect your data both from printed and online sources. Nevertheless, you need to ensure that your data is accurate and came only from reliable sources.
Prioritize your objectives
List down your objectives and then rank them in accordance with their importance. By prioritizing your objectives, you would be able to sort out the information that you needed to include in your infographic and the information that you can leave out so that you can increase your social share.
Search for inspiration
If you have no idea on how to create your very own Infographics or what to include in it, then you can search for inspiration online. You can look for Infographics that targets the same audience and topic as yours. Nevertheless, this does not necessarily mean that you should just copy it and then change only a few parts of it for you still need to provide your target audience with fresh content.
Design your infographic
Before you design your infographic, you should create a draft first to know where to put each content or information that you have. Also, don’t forget to use white space as it relaxes people’s eyes. It is also very important to ensure that it is readable.
To increase social share with Infographics, you should have engaging images, enough to capture the attention of your target audience. As much as possible, use unique and high-quality images.
Submit it to search engines
After finishing your Infographics now is the time for you to submit it to search engines. There are a lot of directories where you can send them to. While there are some that require registration and payment, there are also free ones as well.
Make it easy to share
You can consider uploading your Infographics on social media sites so that your audience would have an easier time sharing them. You can also tweet it to your audience or embed it into your blog. Just don’t forget to include an embedded code that they can easily copy and paste into their account.
It is quite easy to increase social share with Infographics if you know how to do it right. All the above tips are useful and will be helpful for you if you want to increase your social shares. Read, Apply & Enjoy!