The growth and success of the app industry over recent years have been synonymous with an increase of the use of app analytics tools on the market as well. Thanks to these tools, app developers and owners are able to better understand how their users think and act, but also are able to gain more insight on how to improve their users’ experience and ultimately increase their revenue.
Available for different purposes and at different price points, these tools can be used for all different types of users and can range from free to those costing thousands of dollars per month, depending on your needs and the features available.
In order for you to better understand what types of tools are available on the market and what would work best for your users, here is a non-exhaustive list of some app analytics tools you might be interested in.
Google Mobile App Analytics allows you to see what actions your users are performing while they are using your app, whether or not users are completing your app objectives, how they behave in-app and how long it takes them to perform a specific task. It can also allow you to see what the user navigation path looks like to give you more insight on what your users like and what they don’t about your application.
The following data is also available on Google Analytics:
Number of users and sessions
The duration of each
The operating systems on which sessions are being started
Your users location
See which features are the most popular, which users are
Integrate your data with BigQuery
Run your own data analysis and create custom dashboards etc.
Fabric is an
* Track active users using the app on real time
* Get real time analytics and real time data on crash reporting
* Boost user engagement by using live social content
* Boost your user retention and optimize your on-boarding flow
Apple App Analytics can give you data on your iOS app. The particularity of this tool is its ability to track and count users by their Apple IDs rather than their device
Want to know more about how to increase your app business? Read our articles about conversion optimization and the mobile app development trends of 2018.