How to increase your app business through app analyticsShishir Mahmud
The growth and success of the app industry over recent years have been synonymous with an increase of the use of app analytics tools on the market as well. Thanks to these tools, app developers and owners are able to better understand how their users think and act, but also are able to gain more insight on how to improve their users’ experience and ultimately increase their revenue.
Available for different purposes and at different price points, these tools can be used for all different types of users and can range from free to those costing thousands of dollars per month, depending on your needs and the features available.
In order for you to better understand what types of tools are available on the market and what would work best for your users, here is a non-exhaustive list of some app analytics tools you might be interested in.
1. Google Mobile App Analytics
Google Mobile App Analytics allows you to see what actions your users are performing while they are using your app, whether or not users are completing your app objectives, how they behave in-app and how long it takes them to perform a specific task. It can also allow you to see what the user navigation path looks like to give you more insight on what your users like and what they don’t about your application.
The following data is also available on Google Analytics:
Number of users and sessions
The duration of each sessions
The operating systems on which sessions are being started
Your users location
Country is an open source mobile analytics platform allowing you to increase your users engagement with the use of push notifications, but also track your users by session frequency, location, devices etc. This tool can be used on a free forever model and will therefore not be of any cost to you. Because of its open source nature, it is possible to create your own plug-in and therefore better customize your tool to better suit your needs.
3. Firebase Analytics
Firebase is a comprehensive app analytics and growth platfrom which has been acquired by Google. It is a completely free and unlimited analytics tool allowing you to:
See which features are the most popular, which users are engaged and which push notifications work best
Get unlimited reporting on up to 500 event types
Integrate your data with BigQuery
Run your own data analysis and create custom dashboards etc.
Fabric is an initially free tool allowing you to:
* Track active users using the app on real time
* Get real time analytics and real time data on crash reporting
* Boost user engagement by using live social content
* Boost your user retention and optimize your on-boarding flow
Clevertap allows you to see how many people are using your application in real time, which users are new and which are returning but you can also segment them and move them from one segment to the next based on behavioral conditions. Push notifications and emails can also be set by triggers which will improve your users engagement rates. This tool as a free trial allowing you to see if it is a good fit for your app.
6. Apple App Analytics
Apple App Analytics can give you data on your iOS app. The particularity of this tool is its ability to track and count users by their Apple IDs rather than their device type for instance, which makes your data more precise and accurate. With Apple App Analytics, you will be able to see which channels are the most popular for your users but also see how many times your app icon have been seen in the App Store. Data on active sessions, number of devices, retention and crash analytics will also be available.
Piwik’s particularity is that you will be able to keep all of your users data, rather than funneling it to third party services which will guarantee the privacy and protection of said data. This free and highly customizable tool also offers SDKs for different types of platforms (iOs, Android and Titanium) but also detailed information about active users, device information and the performance of your app.
Want to know more about how to increase your app business? Read our articles about conversion optimization and the mobile app development trends of 2018.