In this article, we discuss the top 10 blogs that are a must read for any aspiring digital marketer or budding entrepreneur who wants to thrive in the domain of online advertisingKajal Das
Digital Marketing is a buzzword that has become the staple of the modern internet technology. Encompassing any and all means of marketing that uses the internet, websites, search engines, computers, mobile devices and applications as channels, it has radically transformed the lives of students and entrepreneurs alike.
If you are a student, digital marketing opens up a whole new avenue in which to pursue your career and seek jobs. Individuals with proficiency in English and Marketing can land lucrative opportunities in Digital Marketing across both big companies as well as startups. Alternatively, if you have constraints that require you to maintain your own hours and schedule, freelancers in digital marketing also bag interesting and exciting projects on their own terms by bidding on international sites.
If you are an entrepreneur or a business of any size, digital marketing is a must for you. Take any demography and your target customer today spends more time online during the day than otherwise. Whether you want to sell your product or service as an e-commerce portal, drive traffic to your website or simply generate awareness about your offering, if you are serious about your revenue topline, turning a blind eye to digital marketing would be a certain death knell for your enterprise.
Whether you are an aspirant or a businessman, staying up-to-date with the latest trends in digital marketing will always give you an enviable edge over your competitors. Here, we will check out some of the top blogs to follow if you want to stay ahead of the curve.
If you want to develop your forte in Digital Marketing, inbound marketing initiatives and SEO, moz.com is undoubtedly the best blog to follow. Talk to any digital marketer worth their salt and they will tell you how important SEO is. The regulations, guidelines, and rules associated with search results are constantly changing. Being a regular follower of the Moz blog enables you to stay up-to-date with the latest developments in the SEO domain. The content is easy to read and not intimidating or overwhelming. It is ideal for beginners as well as specialists.
Over and above SEO, Moz is one of the leading Digital Marketing blogs out there. If you are in search of top-notch articles related to Google AdWords or PPC Marketing, the Moz blog is a must read.
Every individual piece of content adds value to the SEO conversation. They contain actionable insights and some of the content are written in the “how-to” format to make it even more user-friendly. Every Friday, as a part of a weekly series, the blog publishes “Whiteboard Friday” videos that cover niche topics under the SEO domain. Whether you are looking for a guide to keyword planning or an analysis of a Google announcement pertaining to an update or change that they have made to their search algorithm, Moz should be your go-to blog for all matters pertaining to optimization. Not only will it help you enhance your knowledge of SEO but it will also enable you to constantly better your online marketing campaigns by integrating new and improved strategies.
Neil Patel is probably the most sought-after name on the web when it comes to digital marketing. He maintains 3 blogs of his own to which he regularly contributes. There is his very own website blog which deals with driving traffic to business portals. If you are looking for informative articles pertaining to content marketing, you can check out Quick Sprout. If you are looking to increase your online conversions, Crazy Egg is the blog to follow.
Neil’s content is always very easy to read and user-friendly. His articles carry actionable tips. It is worthwhile to note that most of his blogs are long so if you are planning to read him up, ensure that you have time on your hands. That being said, you are sure to reap an excellent return on the investment of your online effort.
Brian Dean is a hugely popular SEO expert whose site backlinko.com is a hub for digital marketers. As opposed to popular belief, backlinko and Brian does not believe that content alone leads to good SEO. Instead, if you visit the blog, you will regularly come across techniques, tips, and strategies that will immensely help you with your organic rankings. Brian’s content is concise and to-the-point. It comprises of actionable information that works.
Social media is an integral part of any viable online marketing campaign and there is no social media platform remotely as big as Facebook. If you are trying to create a successful Facebook marketing strategy, Jon Loomer’s blog is a must-follow. Jon has been writing on Facebook marketing since 2007 and primarily communicates with his audience either via his YouTube channel or his blog. He caters to a demography ranging from beginners to veteran advertisers.
His posts are exceptionally insightful and unlike many marketers out there, he practices what he preaches. If you are looking to have your presence felt on social media platforms, you should definitely follow Jon’s informative articles.
HubSpot is almost universally accredited with having started the inbound marketing movement. They are widely acknowledged to be at the forefront of global digital marketing. HubSpot primarily operates through 2 blogs that are dedicated separately to Marketing and Sales. The target audience of these respective blogs differs from each other.
HubSpot maintains very high blogging standards and is full of marketing articles with tips and insights. It is world famous for its content that directly delivers value to its readers.
If you are looking to monitor and schedule your online marketing campaigns on all social media platforms through a single tool, you should check out Hootsuite. Over and above providing useful social media tools, Hootsuite also boasts of a seasoned blog that offers invaluable information on online marketing. Whether you are looking to increase your Facebook Likes or searching for a comprehensive guide to digital marketing, following the Hootsuite blog can add significant value to your knowledge quotient.
Hands down, the Content Marketing Institute is one of the best digital marketing blogs on the net. If you are looking for original content pertaining to the content marketing industry benchmarks, research budgets, and trends, this is the thread to follow. If you are looking for information related to content strategy, blogging best practices or storytelling, this blog offers interesting and exciting articles on the same. The portal has an army of quality writers at its disposal who furnish fresh content on a daily basis even on weekends and holidays.
Kiss Metrics specializes in testing, analytics, and marketing content and its blog is full of articles on similar topics. The portal is littered with elegantly designed infographics which contain the latest digital marketing tests, statistics, and studies. If you are looking for complete guides to digital marketing, you will find comprehensive content on customer analytics, email marketing, and social media.
Kiss Metrics is ideal for researching statistics that can be used for business proposals or presentations.
Are you looking for the daily breaking news on digital marketing as it happens, when it happens? If yes, Marketing Land is the perfect blog for you. You will get all the latest updates and developing stories in one place. Besides the latest news on digital marketing, the writers at Marketing Land also publish helpful strategies and tips to run successful online campaigns. The icing on the cake? If you are looking to follow specialist digital marketers at one place, Marketing Land regularly features articles written by industry experts.
This portal offers a wide variety of services such as a website, e-books, blog, books, and podcast. The team of expert digital marketers is led by Jay Baer and is ideal for followers looking to enhance their knowledge. Most of the content on this site successfully toggle between informative and insightful articles while remaining simple, short and on point.
If you are looking to improve your content marketing strategy or better your overall digital marketing approach, you should definitely follow this site on a regular basis.
Whether you are a young aspirant or a budding entrepreneur, it is important to be well-versed in the digital marketing skills that are in high demand right now. There is no substitute to regular reading if you want to stay ahead of the competition. The ten blogs listed above will definitely give you an edge at the marketplace so we urge you to follow them on a regular basis.