New age entrepreneurs open luxury apparel chains across the city that has become the proffered destination of fashionistas .
Bridal fashion has always bordered on the traditional and rarely deviated from the set patterns. However, the modern, stylish and globetrotting brides of today are intent on redefining their look. Understanding this, Rachit and Mayank Agarwal - belonging to the family who owned Suruchi Saris, decided to embark on their first entrepreneurial venture. Till then Kolkata trousseau market was in a sad state – there were regular houses but nothing to the taste of the modern day bride. Simaaya- a designer wear shop that started in 2003 and 2004 changed it all and is now one of the best designer wear store in Kolkata !
The dreams of entrepreneurship started early for Rachit and Mayank Agarwal – In 2003-2004 they were just out of college when they started their venture. Sensing an opportunity in the market they went all out to create a source which met the requirements. After venturing into the apparel market they sensed other opportunities in different section of the market and opened Sasya focused mostly on western wear and another brand Siyaa which is focused on bridal wear.
‘Designer Wear Made Affordable' - The Byword of Simaaya
Simaaya with stores in Kolkata and Hyderabad has started the trend of affordable designer wear and is undoubtedly one of the best bridal designer store in Kolkata . The plus point of these two young entrepreneur is that they know the customer psyche and have launched such stunning and sophisticated design that the modern bride of today have taken to it without any hesitation. As Mayank Agarwal very rightly says, “Back then, the people of Kolkata had never seen fashion ensembles like those sold in Simaaya and we took the city by storm. Sasya followed when we realized the changing trends in bridal couture wear - how people needed not one designer ensemble but many to cater to multiple wedding functions and occasions. Sasya is a complete bridal designer store, from dresses to accessories you get it all here.”
Versatility of Dressing: Trendy Apparels in Sasya
Weddings are once in a lifetime affair and though every girl wants to stand out, it is absolutely not done if the gorgeous lehenga stays cooped up in the wardrobe for the rest of its life. This is where the Agarwals came up with the idea of Sasya and decided to start a western wear designer line perfect complement to the trousseau and one which not only the bridal but the stylish woman can wear in her day to day work. As Rachit said, “No stylish bride in the city ever completes her trousseau shopping unless she drops in at our stores – both in Elgin Road and Wood Street.” While couture of high end designers is always in demand, the urge to try out newer things and be the unique bride is a heartfelt desire of innumerable brides. It is here that Sasya - one of the most coveted stores for trousseau shopping in Kolkata stands out.
Sasya with stores both in Kolkata and Hyderabad has creations from more than 50 designers and caters to a big range of clientele. In Kolkata, the 10,000 sq ft store over five floors, houses big brands name like Tarun Tahiliani, J J Valaya, Rohit Gandhi and Rahul Khanna, Shantanu and Nikhil, Gaurav Gupta, Reynu Tandon, Geisha Designs, Manish Gupta, Archana Kochhar, Arjun and Anjali Kapoor, Poonam Bhagat, Rajdeep Ranawat and Krishna Mehta.
Today both Rachit and Mayank Agarwal are one of the most well known names in Kolkata apparel market. They continue bringing up new design extravaganza for the fashionista.