The world has officially entered the phase where all content marketing efforts are going to be directed to videos. Yes! Wonder why it’s no surprise that social media giants like Facebook have already invested millions of dollars to boost their new live feature of live videos. Instagram and Snapchat are battling out there to come on top of as winners in video marketing game. Video marketing for business shot up in 2016 and 2017 has already become a year where all brands are just going for the kill.
Amidst this chaos, there’s one stream of video marketing that has caught the attention of millions. Animated marketing videos! The purpose of such videos is to offer valuable content customized for its audiences. It attracts, engages and converts your visitors. So why not put one or two of these darlings down your marketing funnel?
Animation tends to stir emotional and visual stimulation and add that “wow” factor that makes any video content unforgettable. But, only having a great animation marketing video is not enough, you need to know exactly where you can put them so that it becomes easy for your audience to sight them. You want the best results, right? So choose a place that will drive the maximum number of visitors to your website and increases your conversion rate.
So, go on and find 5 great spots to place your animated marketing videos and some add-on tips on how to go about it.
PLACE IT ABOVE THE FOLD ON YOU LANDING PAGE
You’ve spent time, money, resources in getting one made, don’t you think it deserves the spotlight? It sure does.
Placing one right above the fold on a landing page increases the average visit time by 2 minutes. It’s a proven fact! It helps reduce bounce rate and brackets your site higher on any search engine like Google. A well-made animated business video can make your brand famous in seconds. Today, it’s the best way to make the audience understand what you do, how you do it and how it’ll make the lives of your potential customer easier. But, if this marketing genius is hidden behind a pile of texts, then your visitors will not even get to them that’ll eventually make you lose out on them.
PLACE IT ON KINGDOM OF VIDEOS – YOUTUBE
YouTube is the 2nd largest search engine in the world. This means that if your viewers will not see your animated marketing video powerful search engine, used for marketing then you’re bound to incur losses. It’s not easy to grab first rankings in regular video search, but the fact that your video is there on YouTube gives you the opportunity to track untapped attention for free! You know what else helps boost visibility: paid promotions. That’s the main reason why your marketing videos cannot miss their place on YouTube.
FACEBOOK TAKES VIDEO MARKETING SERIOUSLY
Facebook founder, Mark Zuckerberg himself announced that Facebook will focus more on video marketing. That’s not just great news for social media marketing but online advertisers should also sit up and take notice. Facebook – the world’s largest social network is hinting its inclination toward native video promotion itself. While Facebook takes care of that, you should continue to promote compelling posts with videos on them. And you should begin right away.
DON’T MISS OTHER SOCIAL NETWORKS
We talked about the potential Facebook holds for marketing videos, but that in no way means that we can rule out other social networks that have played their own video marketing moves. Twitter has launched a beta version of Promoted Video Ads. It;s pay-per-click service that allows advertisers native video promotion and the possibility to check the results with proper analytics. Pinterest too now has come to the forefront and encourages video promotion. Instagram and Vine also do things similarly.
PLACE THEM ON BLOGS TOO!
One sure way to boost your SEO (search engine optimization) is by placing your animated marketing videos on blog posts.If viewers click on the video and end up watching the whole thing that’s embedded in your blog, your online visibility will eventually increase, Google ranking will soar and more people will be attracted to your blogs!
We hope these few tips will help you make your video marketing campaigns a hit. Tell us how it went.