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Rise of a Creat-i-v-preneur

Charu Bhartia 1 Stories

Tuesday June 07, 2016 , 5 min Read

Chandra Group Profile

Background

Chandra group is a fast growing conglomerate headquartered in Rajasthan. Founded in 1991 by Mr. Lalit Dhoka, Managing Director, the group’s core business is electronics. After strengthening its foothold in the electronic industry, a decade later the group with its entrepreneurial spirit, started rolling out its diversification plans into an array of sectors. Relentless in its pursuit of innovativeness, the group started with Advertising, Event Management and went on to add Hospitality, Communication, Health and Fitness, Software and IT Solutions. And in no time, the group made strides to expand into real estate and manufacturing headed by Mr. Amit Dhoka, and retail by Ganesham retail chain headed by Mr. Ashish Dhoka. Ganesham has 104 showrooms all over Rajasthan and a vast dealer network.

Advertising & Events

Since its inception in 1999, the events and advertising division has gained recognition in this field. Backed up by a highly qualified team, decades of experience and marketing skills, we have created a niche in the market for government/ public events and corporate events. We have experience in handling clients from various domains such as Telecom, Electronics, Government & Banking & Finance Sector. Our passion coupled with creative outlook make every event stand out and memorable.

Wedding Planning

With Chandra Weddings, the group recently spawned into a niche segment of Royal Rajasthani Weddings. We have expertise at planning grand, extravagant destination weddings in Rajasthan and that’s our USP. With a strong wedding planning team, we are handling weddings not just across Rajasthan but PAN India. As instilled in the company by Mr. Lalit Dhoka, relations are beyond business, and we put this value first in each event or client we deal with.

Recent events handled by our firm are:

- Musical concerts by Arijit Singh, Salim Sulaiman, Sonu Nigam, various Indian idols and local Rajasthani legends.

- Managing the Rajasthan day celebrations with various Musical nights, theatre performances and grand procession parade.

- Conceptualizing the "O" concept, a unique multimedia show based on Rajasthan on a 32' diameter ring hoisted 45' above the ground.

- Inauguration of soil health card by Shri Narendra Modiji in Suratgargh.

- Managing two year celebration of BJP government with state level exhibition, rally on Janpath with Shri Amit Shah, and musical evening at Albert hall.

- Launch of the biggest government scheme of Rajasthan- Bhamashah Swasthya Bima Yojna, with multiple rural and urban marketing activities.

- Inauguration of Ghat ki Guni Tunnel, Jaipur.

- Inauguration of the first phase of metro in Jaipur by former PM Dr. Manmohan Singh.

Launch of Bhamashah Swastha Bima Yojana

Some of our wedding clients include:

We have handled big weddings within Rajasthan and even beyond Indian borders. Some magnificent weddings planned by us include a true royal wedding of the Thakur Sahib of Rajkot and various prestigious families of Rajasthan, Dubai, U.K. and the USA.

Media Coverage of the Royal wedding of Thakur Sahib, Rajkot

Social work and future goals:

We are theist and being the followers of Jainism, continuously aim to learn the depths of the religion and try to instill the same values in our kids. Through our philanthropy work, our family has built two temples in our home town. We also engage in social and religious group activities, donations and organize many food drives/prasadis throughout the year.

About the founder:

Mr. Lalit Dhoka is Chandra's founding director. He grew the company to more than 500 employees and profitability. He continues to share responsibility for Chandra's day-to-day operations with his team. Mr. Dhoka values relations and he keeps motivating his team about the same. He is the mastermind behind all expansion and innovations of Chandra group, and a highly respected and recognized figure by his peers, company seniors and industry leaders.

About Ms. Mudrika Dhoka:

Ms. Mudrika Dhoka, heads Chandra Trio Services Pvt. Ltd. and Chandra Entrepreneurs Pvt. Ltd.

An MBA by profession and raised and studied in the USA. She shifted to India after marriage and joined the family business. She is handling Chandra group’s events and advertising division spread out in Jaipur, Delhi and Mumbai. She has been honored by Zee women achievers award for Young Entrepreneur, HOP Style award for Women Entrepreneur and featured in Bharti Hindi magazine for Women All Rounder.

Ms. Mudrika says

“Initially, as a fresher, it was difficult for me to settle in a new country and environment and take up the responsibilities. Yet with the help of my team leaders, and immense support of my family, I was able to excel. As the saying goes, behind every successful man there is a women, I feel behind every successful woman there is a supporting family! I also aspire to gain my PhD in the field of HR, as it has been a childhood dream to gain the title of a Doctor. Being a mother of two and the eldest daughter-in-law in the joint family, it is quite a challenge. But I have accepted it and enjoy juggling between work and homely responsibilities. We would like to expand the business to a level where we can attain an international tie up with an agency abroad. There is a long journey ahead and we hope to create a niche for our firm in the field of public events and royal weddings and contribute to the growth of Chandra Group.”