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How Artificial Intelligence is Working in Favor of Digital Marketing?

By kanika ahuja|16th Mar 2020
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Artificial Intelligence (AI) is an unbelievable technology and surprisingly a great intake for brands. Blending this technology concerning digital marketing, this is transforming the business ecosystems dynamically and intuitively. The blend of AI and digital marketing is considered perfect, and this perfection has eventually led to the improvisation of customer experience and all the more deep-rooted marketing. Artificial Intelligence technology incorporated with digital marketing would also give quick solutions to businesses, and this is going to save precious time.   

  

Artificial Intelligence is partaking the realm of digital marketing, showing the powerful capabilities that the intelligence brings along the way. The fact that stays for a while out here: Is Artificial Intelligence and Digital Marketing conniving together in the right direction?


Whether it is Narrow/Weak AI or the General AI, this innovative technology is emulating human cognitive activities either in one way or another. And this is where it turns out to be bountiful for neural marketing, which is under the realm of digital marketing. There can be endless sermons written on the role of Artificial Intelligence and the parallelism it establishes with digital marketing. Here are quick thought points provided by Top-Rated Digital Marketing Institute in Delhi, that you need to look through while establishing the role and objectivity between digital marketing and artificial intelligence:


#1 – Breaking Down the Global Barriers: 


Branding on digital platforms is not easy, and from the perspective of average humans, the difficulty of reaching the target audience and interacting with them increases outrageously. Artificial Intelligence tools working on digital marketing interfaces have been decisive in breaking down the limitations of the border, keeping the cost to minimum levels. 


#2- Alleviates the ZMOT Shopping Experience:


Have you ever been through an online shopping experience? Maybe you have, but you missed out on one point – The entire store is run on Artificial Intelligence. And all of it happens in a matter of a few seconds. Decisions to buy or not to buy clothes or articles of utility are made instantly. The exciting part is that prospective buyers can look out on the outfits and shop for them from the comforts of their home. The concept of artificial intelligence has depth and besides, it is quite pinpointed too.  


#3 – Expands the Business Reach:


Artificial Intelligence is expanding businesses in every market and giving them a righteous direction where they intend to reach. Adding the power of this technology to digital marketing, business promotion becomes directed and intuitive. What happens is that surgical targeting takes the obvious course. AI is taking the stress out from selecting the audience in target markets. The geo-targeting of the audience becomes beneficial. The possibility of targeting the right kind of audience going awry is minimal. In this context, incorporating AI and digital marketing tools will work to full potential and tap internet users for the benefit of the business. Another significant point to make out here is that budgetary allocations and targeting the users on a variety of platforms based on active demographic metrics and geographics are possible only through AI. 


#4 – Experience is Holistic and Personalized: 


Digital marketing strategies if implemented in an efficient way using the power of Artificial Intelligence, will give an easy reach to the business to reach the targeted customer by isolating complexities and synchronizing with user requirements. In this manner, the prospective customer will remain connected to the brand both emotionally and logically. A long-term commitment is entered between business and the customer, and the commitment pays rich dividends too.    


#5 -Effective in Content Creation and Designing: 


There cannot be any digital marketing without the content. Businesses can only optimize their products or services and more significantly get them ranked on top search engines if content marketing strategies are focused around AI. Besides, AI is useful in selecting appropriate content that is liked by the users but brings the content to readable levels, which is then read by a specific targeted audience. The protracted result can be seen in terms of RoI, more reaches, likes, impressions and much greater retention. In succinct, AI brings content designing and creation on to the same levels and alongside keeps everything to engagement levels. 

#6 – Optimizes Video Content 


Businesses cannot forget or side-line the idea and influence of video content over the internet audience. Many decisions in today’s business ecosystem are based on analyzing video content. Artificial Intelligence technology is packed with innovative features that allow an individual to create an eye capturing motion graphics, streaming videos not less than a pro. AI technology is useful in creating video content by taking references from the past. Furthermore, trend analysis with AI power will let the production of content, which befits the market.     


#7 – Identify and Recognize the Images:


It is the responsibility of a digital marketer to remain updated and informed about the trends, and ensure that the product image is delegated the kind of message that aligns with market sentiments. Visual Discovery tool integrated within Pinterest is part of AI technology, which gives the user a fair advantage to find the right and nearest match of the image uploaded on the interface. Image recognition in a way has taken the world of digital marketing by stride, and major credit goes to AI incubation. 

 

#8 – Identifies the Human Voice:


Voice identification is yet another awesome gift of artificial intelligence. AIs incorporated in mobile phones help in tracking preferences while selecting music scores. The result is given within a few seconds and the user has more credible options available in music. Statistics hint that voice SEO would command internet search by almost 50% by 2020, and this could be interpreted that voice estimation becomes more important than ever. Optimization of digital voices is not restricted to mobile phones, rather it has been prevalent in Amazing Echo as well as Google Home. Moreover, the nuances of voice SEO have been credibly dealt with by AI. Long-tail keywords like "Best SEO Training Course in Delhi" are helping in enhancing SEO, and algorithms of AI are pretty strong to take on voice SEO.  


#9 – Aids in Sales Forecast:


There were times when the marketers used to get the sales forecast on a manual basis, but AI has broken those protocols. AI algorithms are changing forecast of sales by giving considerable attention to last registered sales, climatic conditions and market sentiments. The outcome of this is utilized while making decisions in digital marketing. 

Digital Market and The Limitations of Artificial Intelligence-

Artificial Intelligence technology will work beneficially for the digital market, only if s/he understands what, when, why where and how of the market. Otherwise, the road to success would lead to nowhere. It is going to be a dead-end altogether. Guess for a while – according to the statistics available, there are 4 billion active users on the internet, and out of which, 3 billion are already listed on social media. Seeing the comprehensiveness of audience, role and objective of AI tools become indispensable. 


Conclusion:-


You may not be interested to take in the fact that digital marketing along with artificial intelligence that would dictate the future of businesses. The impact of artificial intelligence on digital marketing is likely to be quite insidious from the perspective of humans, though, on the flipside of it, these two combined technologies will give a phenomenal boost to efficiency, proclivity as well as surge the earning potential.