With increasing influence of web media, digital marketing is sure to see an upward trend. Traditional marketing methods have become obsolete and digital marketing has taken the forefront in every area.
It’s easy, simple and less costly than traditional marketing and is much more effective since you can reach others through a convenient channel in their mobiles and hand-held devices. With change in technology, digital marketing has become easy to implement and lots of automation of copy & paste tasks in digital marketing have evolved.
A fresher could start his career with anything around twenty thousand rupees a month to several lakhs, there is no cap in the maximum salary you could earn.
As a digital marketing student, you could start your Digital Marketing Career in below heads and evolve with time.
Digital Marketing Manager
Being a Digital Marketing Manager, one shall be managing a team of digital marketers and combine the different aspects of digital marketing. For this you need to have a holistic view of different processes and tools for digital marketing and a good understanding of how different mix affects the overall marketing agenda. Digital Marketing Manager is the ace of any Digital Marketing Career growth where you understand the big picture and can make the difference.
Content Marketing Manager
This aspect generally includes content like write ups, videos and social media posts. A content marketing manager generally handles blogs, drip marketing campaigns, lead generation, social media, email communications and video marketing.
Inbound Marketing Manager
An inbound marketing manager would be helping with attracting the customers without even testing the product. It is kind of first impression which lures the customer to try and buy the product. It’s a very important aspect of digital marketing and Inbound Marketing Managers need to be creative in their approach and mindset.
Social Media Marketing
Social Media Marketer generally use the social media and its tools to spread the awareness about a product or a company or a person. With increasing foot falls to these social media platforms to around one million each day, it has become a crowd puller and a very important landscape when it comes to digital marketing. Social Media Manager must be aware of different aspects of digital marketing on social media and know-how of the tools and processes.
Search Engine Marketer
The online search tool is a very important aspect of Digital Marketing, as people often just type in to the search bar rather than remembering what site they should visit to buy a product. A search engine marketer should be able to use both paid and organic search engine marketing tools like Pay Per Click and Keywords around which a website could rank high, as often people end their research with top five listing on a search engine as their need is fulfilled by those top five listings. You should be able to provide leads to your clients and then also help him convert these leads into revenue. The whole set up must be understood well by a search engine marketer and should be able to use it well to provide benefits to its customers.
Understanding Data and Analytics and using to provide benefit to clients have come up a long way. People have devised with time to understand different tools of digital marketing and how different aspects can affect a marketing campaign for different customers. Web analytics with evolving technologies like machine learning and artificial intelligence are sure to hit the road in the coming time. They are being paid the best in the industry as they could drive inference with just a short amount of time on aspects that would otherwise take months, and could steer the overall digital marketing to altogether different direction. It is one aspect which shows what will be the scope of digital marketing in future.