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Content optimization: What You Should and Should Not Do

By Sarah Harris|13th Mar 2020
Content optimization
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Content Optimization

Online marketing has evolved into the primary publicising means for businesses around the world. Regardless of the stature of brand or business, everyone employs digital, specifically, content marketing to their advertisement arsenal. It helps them not only reach a wide amount of audience, but it also grants them a number of platforms to increase outreach.

Regardless, some businesses still fail to find such outreach despite of making compelling content. Which is usually caused by lack of optimization in content. It means content that lacks depth in headlines, tags, as well as fails to deliver on the suggestion promised by the headline.

Content Optimization And SEO: The Difference

Many might mistake content optimization for search engine optimization. SEO is incorporating keywords in your content in order to make it visible in search engine rankings. Content optimization is ensuring that your content is up to standards and ready for the online market.

In recent times, SEO mainly deals with targeting intent rather than just keywords. The evolution of technology has enabled search engines to identify intent based on demographics and other key players. Therefore, it important for you to optimize your content in order for it to be SEO friendly.

What You Should Do

According to experts at Wikipedia Page Creation Services, content optimization is one of the most important aspects to ensure a page’s approval, as well as make it SEO friendly. In order to optimize your content properly, this is what you should be doing.

1.   Unbroken Integration of Keywords

The body of your text must include seamless integration of keywords in order for it to make higher ground in online market place. Keyword infused articles are downright rejected by search engines. Making it seamless and unbroken has a number of benefits. Including not only does it make your work look professional, it also helps search engines identify the relevancy of your content.

2.   Meta Description

Whenever you search for something on google, it presents you with a list of option. Aside from the top title, below is a small summary about the content of the article. That is what we know as meta-description. Sometimes, it is exactly as the content in the article. However, you can modify it and make your article look better in the Search Engine Page Results.

3.   Page Title

Page titles are important because they are the first thing a reader sees when your article crosses their eyes. Page title is sometimes different from the article headline, other times it is not. Regardless, it entirely depends on you. Nevertheless, you need to ensure that your page title is doing your content justice and is in complete accordance with them.

What You Should Not Do

These are somethings that you should never do when optimizing your content.

1.   Unclear Headline or Title

Headliners are important because they do not only draw attention; they are your first contact with your potential loyal reader. Therefore, do not make lackey or stale headlines. If your headline asks a question or promises of knowledge then does not deliver, than it is bad for your reputation.

2.   Lacklustre Content

Repetitive content is bad for your marketing reputation. However, lackey, boring or stale content is worst. You can be repetitive because you want to share new knowledge or recent developments. However, you cannot be boring or stale as it can draw loyal readers away.

3.   Absence Of Proofreading

You have no way of telling if your content has errors or structural mistakes if you do not proofread. Therefore, it is imperative that you proofread your content thoroughly. Alternatively, do not ever refrain from editing mistakes or thinking if something should be fixed. There is always room for improvement, so take your time.

Wrapping It Up

Understanding optimization is one thing, but ensuring your content is up to online standards is another. You may understand all the elements there are about creating compelling content, but it may fall short if you fail to optimize it correctly. Content optimization includes elements from all the different aspects of content marketing, including SEO and market friendly tone or voice. This is why you should optimize your content before making it live on the internet.