A substantial number of companies hold the opinion that they can pay pennies for content but to their surprise, their blogs fail to gain popularity and ultimately, products fail to sell. The number of their social media followers remain high, yet their web marketing interventions fail to propel them forward.
Content is critical, but companies still underestimate its importance. Max Bell, the Semalt Customer Success Manager, explains why it is important for a site to provide great content.
The halo impact
If your web platform has bad content, individuals will develop a perception that your product is bad. Psychologically, the halo effect explains why people who look attractive are often termed as being trustworthy. This implicates that if your content is good, the audience will also think that your product is good.
The halo effect is only significant when people notice you and in the case that your content is ordinary, then nobody will recognize you. The web is one big mountain of usual content, which is less interesting and poorly written. Your cheap writers will not help you win over your audience since people will opt for other sites that have good content.
Average content will fail to get links to
If you invest heavily in advertising and once individuals access your site, decide that it does not suit them, then the investment is not worth. With great content, you will able to attract shoppers and readers for an extensive period.
Awesome content has legs. Advertising doesn't have
In some instances, not all great content will achieve much, but most of the great content spreads with time and ends up being shared across social media and other platforms.
Super content associates your brand with certain personality
Poor writing doesn't impact you, it doesn't move you, and it doesn't engage you. In fact, it can be termed as just a waste of ink. On the other hand, good content can do a lot. It creates a connection, personality, and feeling. In case you need your content to be cool, then you have to find an individual who is aware of content trends.
It launches you as an authority
Super content is well structured and comprehensive, something that paints you as an expert in the sector. This will pull the influencers who are the critical audience, and once they start publishing your content, reading your platform, and linking to other sites, then you reap much.
Poor content is not worth investment
Poorly researched and written content is not worth the capital you are spending on it since it will fail to impress and ultimately, no large audience will read it. Super content will be cost intensive, but it has the potential to reach a huge audience and shape your brand.