We all have heard about digital marketing at least for once even if we are not from the marketing sector. But those who are associated with the marketing would know how amazing digital marketing is. Digital marketing has the potential to reach the masses in a short time and that is why it is getting more popular with time. First of all, let us understand what digital marketing is? In simple words, digital marketing is a method of marketing a product with the help of digital mediums. Digital marketing primarily focuses on the services available on the internet but it extends beyond the use of it.
What is Digital Marketing?
Digital marketing is a broad term and is often mistaken as social media marketing which is a part of digital marketing. There are both organic and inorganic means of marketing which come under digital marketing. The services which fall under digital marketing are- search engine optimization, search engine marketing, pay per click, online reputation management, social media optimization, social media marketing, SMS marketing, email marketing, game advertising and many other.
Now since there are both the organic and inorganic services in digital marketing, it can clearly be understood that organic methods take a long time to show the effects while paid ones will give an immediate boost in the traffic. However, organic methods such as search engine optimisation and social media optimisation result in boosting the brand name of the company and trust value among the customers.
How to Do It?
If you ask me about it, there is no hardbound rule for it, no particular methods or a shortcut. You can start with optimizing your social media accounts. It is a no-brainer to understand that social media can drive a lot of traffic to your websites giving you more opportunity to create new customers. You can also use LinkedIn for your business to bring B2B business to your company and get along with the other companies and professionals. However, the basic thing which you have to keep in mind is that you have to produce quality content regularly and try to engage people in conversations. The more engagement you can bring, the more benefit you will get.
Apart from social media, there is a whole range of things you should do with digital marketing. The most important one among them is search engine optimization, a process which optimizes your website to give it a better rank on the search engines. However, it may take some time but it very effective, something that you should not ignore. If you want quick results then you can opt for pay per click services such as Google AdWords and get immediate results.
Marketing: Digital vs Traditional
Whether you opt for one method of marketing or another, you should not overlook the other. Both the traditional and digital means of marketing have the potential to reach the masses and when properly used, can bring a lot of fortune to your business. Digital marketing focuses on digital mediums whereas traditional marketing utilizes newspapers, billboards, pamphlets, television etc.
I will suggest that you should plan out your marketing strategy such as that you use both the traditional and digital mediums. If you have a low budget for marketing then you can go for social media marketing and pamphlet advertisements. It is all up to you and your business what marketing methods suit you better.