Many of the business owners have an opinion that if the content created is of excellent quality, then irrespective of any content marketing initiatives, it will get large number of shares and will even rank high on search engines. This is far from truth. In fact, businesses ‘must’ have solid content marketing strategy to reap maximum benefits from content created.
However, a great content marketing strategy is never set in stone. It is a constant work in progress. So, adapt quickly to the changes happening in the content marketing landscape and introduce new content marketing trends to your overall content strategy as and when required.
Here is the list of essential ingredients apart from quality content that you definitely need to add to have a tasty (revenue-generating) content marketing strategy:
1. Content Marketing Goals
What do you want to achieve with your content marketing efforts? If you are not clear about your content marketing goals, you most likely won’t achieve anything.
There can be some soft goals, but to clearly know where you are headed with your content marketing efforts, you need to have goals that you can measure in numbers. For instance, if you are looking to boost web traffic with your content marketing strategies, it is best to have a specified content marketing goal like – ‘double the website traffic in 2 months with my blog’. Analyzing results at the end of 2 months will let you know whether you achieved success or missed your goal.
2. Audience Personas
The most persuasive tactic to woo your target audience is to feed them with the information they are looking for or are interested in. Creating detailed audience personas for your business will help you understand your target audience. Collecting and researching about your target audience will give you insight into their information requirements, their questions, pain-points, kind of content they are looking for and different ways they consume content.
For a quick research on the kind of topics you should be covering, visit the most popular blogs in your niche, social platforms where your target audience is active and figure out the topics they are talking about that is related to your business.
3. Competition Research
Analyze your competitors content marketing strategies. Researching and going deep here will give you insight into where they are winning your target audience and where they are making mistakes. Learn from your competitors’ mistakes. If their content marketing efforts are not showing results, figure out gaps in information and strategies to fill these gaps.
Contrary, if you find potential customers engaging with their content, analyze the type of content they are finding useful or entertaining, know the platforms they are using to reach target audience, timings they are posting on social platforms, frequency and all such details.
Conducting competitive analysis of content strategy will give you an extra edge in your industry by helping you form right content marketing strategies.
4. Distribution Platforms
What is the point of writing excellent, unique and relevant content for your target audience if it never reaches them or they are never aware that it exists?
Once high-quality relevant content is created for target audience, it is vital for content marketers to ensure that it gets sufficient distribution. Content marketers need to figure out right distribution platforms based on research about target audience, competitors and the type of content created.
Distribution platforms like social channels will do no good for your business, if content marketers only use these channels to simply promote content. To get your content in front of vast audience, these social channels need to be strategically built and nurtured.
5. Content Execution Strategies
Without employing right content marketing strategies, your content stands a good chance of passing by entirely unnoticed even if it is promoted on right distribution platforms.
For instance, for paid channels, a content marketer needs to ensure that right CTAs are included and that the promoted ad is highly targeted. Similarly, to promote content on social platforms, a content marketer needs to add relevant hashtags. Correct analysis of distribution platforms and target audience will give you insight into the timings and frequency to promote your content on these social channels.
Build a clear content execution plan that includes what type of content you would be promoting via which distribution platform and how often.
6. Content Amplification Strategies
In today’s highly competitive content world, marketing is not sufficient. A content marketer is required to do marketing of all the content marketing tactics applied. There are several strategies, techniques and tools that a content marketer can use to amplify the reach of the content.
It is advisable for content marketers to have a granular approach while forming content amplification strategies to ensure they reach significantly wider target audience at the right time with right content. One of the best tactics to amplify your content voice is to encourage influential people pertaining to your industry to spread the word about your content.
However, before going for content remarketing, ensure your content is not outdated.
7. Key Performance Indicators (KPIs)
“If you don’t measure it, you can’t manage it!”
Metrics plays a critical role in ensuring the success of all content marketing initiatives adopted by any business. A content marketer must derive KPIs from the content marketing goals set.
A good content marketer knows the fact that ‘likes’ and ‘comments’ does not provide a clear picture of all content marketing efforts, rather one is required to monitor and measure various significant content KPIs like page views, bounce rate and conversions. Insights into these important metrics will help you better understand your readers, their content preference and changes you need to bring in your content marketing efforts to see desirable results.
Your Turn: Get Incredible Results From Your Content Marketing Strategy
By not overlooking any of the above mentioned ingredients along the way to make a delicious dish (generate leads or sales), you’ll get more out of your content!
Each of these strategies will require great deal of work on content marketer’s part. But the results are definitely worth the pain! So, are you ready to take action and get desired results from your content? Which content strategy is driving incredible result for your business?