Basically, digital marketing means the promotion of products or services using digital means: mobile phones, the Internet, and other media. A course in digital marketing will teach students the basic skills which they can further hone to formulate their own success paths. Online promotion takes place by building websites, writing blog posts, reaching out to target audiences through social media platforms, publishing ebooks, online brochures, etc.
Some of the other marketing strategies that are taught in digital marketing courses are search engine optimization (SEO), content marketing, social media marketing, email marketing, affiliate marketing, etc., among others. Digital marketing assumes importance because it can be used to market any product or service in any industry by creating online content that is valuable to the buyers’ needs.
It is predicted that there would be over 150000 digital marketing jobs by the year 2020. That many qualified professionals are not available now and there is tremendous scope for those that join good quality digital marketing training courses.
Search Engine Marketing
It pays to know how in depth how the search engine works because digital marketing is all about making a brand/business visible through the search engine. If a customer lead is got, the deal can be closed through direct marketing channels. Once you know all the available options, it is easier to use and take advantage of these options.
The five strategies for search engine marketing are Search Engine Optimization (SEO), Pay per Click (PPC), Text ads that are targeted contextually at audiences, Digital Asset Optimization and Paid Asset. Most companies use SEO and PPC.
Social Media Marketing
People interact with their friends and others heavily through different social media. They would also interact with a brand on social media when they see an impressive advertisement on a Facebook page or a video upload on Instagram. They end up querying or commenting on the product or service and cashing in on this is social media marketing.
The consumer is provided with an option to receive emails about products, discounts, events, etc. An interesting email would prompt the reader to check out the related website to make a purchase.
It is important to build a website in such a way that it possesses a logical hierarchy and is easy to navigate. The prospective customer should be able to find information that he wants in an easy manner.
Mobile Media Marketing
It is important for any company having a website to also have a corresponding app that works on the mobile devices because this is where most individual start their search from. Building a website is an important part of a digital marketing training course.
The ultimate skill taught in a digital marketing training course is how to implement a marketing campaign on all digital platforms in a simultaneous manner.