Mobile Devices market one of the most phenomenally growing market, with over 394% growth in smartphone usage and 1,721% growth in tablet usage, within past 4 years!
ComScore-A leading cross platform measurement company conducted a research which says 60% of total Digital Media time spent happens over smartphones and tablets. This undebatable growth of the mobile industry has given birth to the need of Mobile Advertising. However, the survey also shows that this increasing importance of mobile is not being matched by the amount of Investment in Mobile Advertising.
But the constant rising Mobile Market is constantly demanding a boom in Mobile Advertising Industry, the younger industries are already bowing down the benefits of digital transformation. Let us check out the other reasons why you should give a green signal to Invest in Mobile Advertising:
There are more than 2 Billion of the total world population who are using smart phones. The demography is vast, comprising teenagers to adults, people with different income groups, gender, and interests. This allows you to tap a large number of people and if you are looking for a specific group of people.
Apart from sleeping, what was the last time your phone was not in your hand?? Can’t remember…eh?? This habit of the younger and upcoming generations shows how the Mobile Market is here to stay.
The rise of smart phones and tablets have given birth to the modern day, multimedia messages. That’s the reason why marketers are leaving no stones unturned to be creative with their ads. Be it beautiful pictures, videos or sound they are going all the way to reach their customers.
A survey done by a leading daily show that 90% SMS is opened and read within 3 minutes of delivery. If compared with e-mails, which has got an average 27% open and read rate, SMS is surely a much powerful means to marketing.
Mobile Advertising is way too cheap than any other forms of advertising like TV and Radio Ads. It Marely costs $3 to reach 1000 I-phone users, while a newspaper will reach the same number of audience in $100.
There are many other reasons to Invest in Mobile Marketing like- Brand Recognition, Cut-throat Competition, Improved Client Retention etc. So, it is better for your company that you should not be complacent. Keep reviewing your business strategies and welcome the modern approaches to enhance your business, this is the only way to keep your business growing and enjoy a long-term success.