With a never-ending scope of new entrants in eCommerce industry, you can no longer hope for consistently growing profits. Nowadays, retailers are facing a stark reality of different trends showing up every now and then.
Given that online shopping has become a mainstream activity, the challenge is no longer encouraging the audience to visit your stores online. But rather offering them a seamless and persuasive shopping experience on your website.
And, this competition to win over consumers’ heart has never been boisterous as it is now. The time has come where you need to focus on evergreen eCommerce trends like ‘personalization’. As it particularly revolves around consumers’ tastes and other preferences.
So, What is ‘Personalization’ in eCommerce?
Personalization is an eCommerce strategy that comes handy when retailers wish to make their customers feel valued. Or, wish to make their services sound relevant to them.
It involves customizing your business offerings according to the taste and preferences of your end users.
There are basically two common approaches to ‘Personalization’ in online stores i.e. Advertising and Product/Service Customization. No matter what approach you are preferring, each one aims to strengthen customer and business relationships. And, it generally requires three things:
- Consumer Trust in your business,
- Transparency in your business dealings,
- and reinforcing the customers’ preferred services.
Despite the fact that there are always diverse personalization approaches in eCommerce, below are some common practices to start with while personalizing your PHP powered web applications. Let’s get started below:-
- Customer Segmentation
Segmenting customers in online commerce is a great way to sell impactfully. While grouping consumers with similar tastes in the same segment, you can be accurate in your results.
You can hire PHP developer who can assist you with custom developed analytical tools to identify the users sharing similar characteristics (age, geography, buying behavior, etc.). Then based on those customers’ segments, you can sort your products under different categories.
- Product Recommendation
On many popular websites like Amazon, we may have noticed that it displays the products that we have gone through on the previous visit. This is a perfect example of product recommendation while following a personalized approach.
In this strategy, the retailers capture our past browsing history or our on-site search. Then it offers us an accurate & relevant product search accordingly for the next visit.
To implement this strategy like the biggest eCommerce giant (Amazon), you can choose to utilize some free of cost or free for trial tools available in the market. As per experts, you can boost your business’ sales up to 15% while using such a personalization strategy.
- Personalized Email Campaigns
Email marketing is a traditional marketing concept in eCommerce. Many retailers choose this medium to communicate with their end users while promoting their services or order transactional emails.
And, personalization strategy in emails is not limited to only mentioning customers’ name at the starting of it but digs deep in it. Before letting you know the best ways to make emails effectively personalized, let’s have a quick look at some of its associated benefits.
Increased rate of opening and clicking, help you to stand out while being relevant to users, allow you to strengthen customer experience.
Some tips involved- Use dynamic content, Fetching individual customers’ personal info via integrations, Adopting automation prowess, and link emails with personalized landing pages.
In this article, I have tried to come with the increasing usage and scope of personalization in your daily commerce activities. The above-mentioned tips are well-practiced by several retailers so you can also try out the same.
For more tips on personalization, you can always ask experts to analyze your website and come up with tailored solutions.