Every publisher has a few questions on his or her mind – how to expand publishing capabilities; enhance reach by publishing to digital devices early; and, satisfy the growing demands of customers - all of these without incurring significant expense and time?
Digital publishing 1.0 delivered the electronic version of books or eBook with simple layouts – that were usually simple enough for white and black screens of e-readers. This meant that the capabilities of digital publishing were limited to newspapers and books. The books with a complicated layout, design and content design, as well as magazines, were not able to reach electronic devices. Many organizations were also not able to tap into them because they weren’t suitable for design rich content since the display had constraints. However, with the introduction of the iPad, things started snowballing into a revolutionary change.
The new-age digital publishing is underscored by the introduction of a new digital experience – which is based on constant customer interaction with content distribution spread through tablets, e-readers, smartphones, etc.
Digital publishing technology now delivers interactive multimedia content through sophisticated and larger displays which helps consumers explore various kinds of content. This includes clickable videos, audio files, etc. The most remarkable difference between digital publishing now and what it used to be that it offers publishers various ways to distinguish content from the conventional one – giving them a new mode of revenue generation for digital experiences.
What Can New-Age Digital Publishing Do?
There are many platforms available in the market today which can help with your content delivery and authoring solutions. One such platform is ScholarStor. This platform lets you manage and deliver content across various channels as it supports all business models and product types. Furthermore, publishers can also customize the platform as per their UI/UX, subscription, and sales need to target a well-defined customer base.
The cloud-based platform also supports new media, magazines, books, journals, reference works; as well as different content types such as Audio, Video, XML, PDF, MS Office files, Images, etc.
With such features, publishers can customize format as per their requirement so that their content is easily readable and accessible on popular digital devices – in a way that is operationally efficient.
To make your content present and future ready, availing new-age digital publishing solutions is the need of the hour. By using such platforms, publishers can improve productivity as well as achieve economies of scale for their enterprise publishing environment. To make your content present and future ready, availing new-age digital publishing solutions is the need of the hour. By using such platforms, publishers can improve productivity as well as achieve economies of scale for their enterprise publishing environment.
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