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Everything you need to know about OTT technology

Over the top technology is the newest trend that’s taking over the entertainment industry by storm. And if you want to stay ahead of the curve, now is the time to get acquainted with all things OTT.

Everything you need to know about OTT technology

Thursday June 15, 2023,

6 min Read

Have you heard the buzz about OTT? It is the latest trend that’s taking over the entertainment industry by storm. And if you want to stay ahead of the curve, now is the time to get acquainted with all things OTT.

Also known as “over-the-top technology,” OTT lets people consume media content without any involvement of a cable or satellite provider. This gives consumers an almost endless array of options for watching their favourite shows and movies at a lower cost than traditional cable subscriptions.

If you’re interested in learning more about what OTT has to offer, then this article is for you! I will be taking you on a journey through the world of OTT so that you can peek behind the scenes and uncover all its secrets. Are you ready? Let’s dive in!

An overview of OTT TV

Have you heard of something called Over-the-Top (OTT) TV? It’s a relatively new type of television service that offers access to streaming content without the need for a traditional cable or satellite subscription.

So, how does it work? Essentially, OTT is delivered through an internet connection–one that allows users to access streaming services like Netflix, Hulu, Amazon Prime Video, HBO Max, and more. The variety of content can be accessed from almost any device with an internet connection.

The best part is that OTT offers more flexibility and control than traditional cable services—users can pick and choose the content they want to watch, skip ads at their convenience, access movies and shows in different languages, and watch shows at any time they want on any device they choose.

OTT services are also a lot more convenient when compared to traditional TV packages. Not only do you get cheaper monthly plans and exclusive content not available on cable channels but also the ability to share your subscription seamlessly with family members or friends.

Exploring different types of OTT services

OTT (over-the-top) services are changing the way we watch TV. This type of technology allows viewers to access a wide range of content without sacrificing quality or convenience. So, what exactly is OTT? Let’s dive into the world of OTT and explore the different types available.

When it comes to OTT services, you’ve got all kinds of options at your fingertips. From streaming video services such as Netflix and Hulu to subscription video-on-demand (SVOD) services like Amazon Prime Video, to live TV streaming services like Sling TV and PlayStation Vue, there are limitless possibilities for how you can customize your viewing experience.

Of course, with great power (and choice!) comes great responsibility. That’s why it’s essential to do your research before picking an OTT service—because each one offers something slightly different in terms of features, price, content selection and more. But once you find the one that’s right for you, you can sit back and enjoy all that OTT technology has to offer!

Streaming content dominating modern entertainment

You’ve probably heard of streaming services like Netflix and Hulu, but you might not have heard of OTT (Over-the-Top). What is it? OTT is a method of media distribution that uses the internet instead of traditional satellite or terrestrial television. In simpler terms, it’s delivering content over the internet directly to viewers, with no cable required!

So how is OTT changing the way we consume content? Let’s break it down:

Lower entry cost

OTT platforms have much lower entry costs compared to traditional media, making it easier for independent creators to enter the market. Plus, the technology used by these OTT services allows them to reduce marketing costs while still reaching a wide audience–enabling a more targeted approach.

Increased personalisation

OTT makes it easy for viewers to customise their experience by allowing them to choose specific outlets or even specific channels in some cases. This increased personalisation lets viewers watch what they want when they want, creating an experience tailored to their viewing habits.

Enhanced user experience

OTT platforms provide a more unified interface than traditional television with everything available in one place. This includes an increasing amount of interactive features such as gaming, user chat rooms and virtual reality experiences—making for an even more engaging user experience.

Streaming content is quickly becoming the new normal for entertainment consumption—with all these advantages, it’s easy to see why users are jumping on the OTT bandwagon and taking control of their viewing habits!

What does the future hold for OTT and TV?

The future of television looks very different from what we have today. OTT is transforming the way people watch their favourite programs, offering unprecedented control and convenience. But what does this mean for the future of television?

Increased consumer power

As OTT becomes the norm, customers will have more power over their viewing experience. With personalised content offerings, advanced technology like AI, voice commands, and more streamlined content delivery systems, OTT gives viewers the ability to take charge of their TV-watching choices.

Content innovation

Because OTT subscriptions can be set up easily and cheaply compared to traditional cable packages, TV networks are free to offer more innovative programming that appeals to different demographics. This kind of programming is often only available on demand or exclusively through OTT platforms—allowing networks to push boundaries in terms of genre and story-telling structure.

A shift in ad models

OTT also means a shift in how TV ads are served. Ads can now be targeted more precisely than ever before—meaning advertisers can craft campaigns specifically tailored to individual interests and preferences. This could revolutionize how TV ads are produced and distributed in the future—as well as how much money advertisers can make from them.

It’s clear that the world of TV is changing dramatically as OTT rises to prominence. From increased consumer power to content innovation and changes in ad models, it’s an exciting time for viewers who want more control over what they watch—and for networks who want to experiment with new types of content delivery systems.


When it comes to the future of television, OTT is here to stay. From its unique content offerings to its ability to tailor ads to viewers, OTT is setting itself apart as a true disruptor of the traditional media landscape.

With its capabilities for personalisation and hyper-engagement, OTT is allowing viewers to watch television the way they want, when they want it, and is paving the way for a more consumer-centric approach to media consumption. The future of OTT looks bright and the possibilities of what it will bring to the table are truly exciting. The only question is: what will you do with it?

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)