SEO advice for improving mobile site performance

    11th Apr 2018
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    Mobile phones are slowly replacing desktops as the primary means of internet access. Studies show that mobile web access has risen to over 36.54% by 2017. Phones cover more than 4% of most website traffic. Moreover, Google has announced that the response of a websites' mobile site would have an impact on ranking after Google's "Mobilegeddon" update 2017.

    Most cell phone browsers might be not compatible with Java or website cookies. Thus, the mobile experience will very likely be far from impressive due to these limitations. Considering mobile phones used as the basis for internet marketers, there is a specific niche that involves smartphone users. Those who want to get this segment of traffic need to make mobile-friendly websites, which load faster on phones than desktops.

    The expert of Digital Services, Jason Adler recommends the following tips on improving the development of mobile sites.

    1. Mobile site integration should not be an afterthought

    Making a website that responds to mobile devices should be a primary goal. This work should commence as soon as web development starts to incorporate as many situations as possible. Remember that visitors from a smartphone are likely to come in larger numbers than those from a desktop computer.

    2. Design a simple site

    Your mobile website should work smoothly without hitches on multiple mobile platforms and browsers. Simplicity is the key to conversion. It is wise enough to make visitors find the content they are looking for as soon as they load your site. Don't forget to enhance the security too. Most cyber-attacks target vulnerable individuals who could be on these mobile sites.

    3. Put priority content at the top

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    Scrolling on a mobile device is often hectic, especially on slow connectivity speeds. Sensitive information can be placed at the top to make a user perform call-to-action procedures or skim relevant information. Starting with low priority content can make one lose visitors instead of converting them into customers.

    4. Ask your users for their feedback

    Regular connection with people who are using your website is a good habit. A website set up for the people depends on their feedback to improve in its various sectors.

    5. Optimize for bandwidth

    Developers have to optimize mobile sites to respond fast to the allocated bandwidth. The resources available for the mobile website should contain minimal storage space for the ease of loading pages. Remember, most customers use phone internet on a mobile network plan which is highly unstable.

    6. Be open to improvements

    Making a good UI from scratch is hard. It's creative to foster an environment of continuous experimentation and improvement on the current and new features. Making improvements on a regular basis can help fix bugs as well as improving the response of the website.

    Optimizing your mobile site performance is a crucial factor to consider when designing a website. A good mobile site not only impacts the ranking but also gives customers an impressive browsing experience hence favoring conversion. Following the above tips, it is possible to make a responsive website with a mobile-friendly interface for smartphone users. Improvement of the mobile site has a positive impact on the overall performance of the site and can help one achieve the goals.

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