Is the online reputation of your local business well-maintained?
The point where most businesses win at first glance is their great visibility and reviews online. This is not only applicable to large businesses which already have strong foundations over web but also for those ventures which are only available locally. It takes a forever time to meet user’s trust if you are not serious about maintaining reputation over web. Since search engine optimisation is available, one needs to worry less about maintaining the image online as there are a lot of strategies through which one can achieve desired benefits.
No matter if your business is online or offline, the only thing which is looked upon by customers first is the reputation you own. While keeping customer satisfaction in goal list, it is mandatory to make efforts to make your business recognized online. The main intention of focusing local businesses is users. Most of the users are habituated to Google instantly whenever they come across any famous local business; just to check what other customers has to say for it. After all, it is not only online traffic that is going to be increased but also foot traffic will be driven.
As web application development and mobile app development companies are laying focus on developing SEO friendly website and mobile apps, local businesses too need to pay heed as only few of them might be having strong and effective online presence.
How to enhance digital presence of local businesses?
There are times when some users are displeased by your services and as a result, they place negative reviews about you. But as users know how to search smartly, they go through a lot of reviews before making any judgment about your business.
Let Everyone Recognize You
Which are your customer target areas? How is your brand being talked about in the market? What are the reviews you got till date? All these collectively determine which customers will seek you. Since you own a local business, as an initial step, you must make yourself visible first, on every possible places online. Have profiles over Facebook, Instagram and Google+. Not every business is of same type and so is the availability of social platforms over which you can market your business. Pinterest, Twitter and Snapchat are also suitable for local businesses like fashion jewelry store, clothing shop etc.
Maintain a Social Profile of Business
Once you own a social profile, you cannot sit back and relax. You need to update it constantly and provide fresh and unique content to users and let them know through Digital Marketing and PPC Campaigns and such other strategies which keep your business profile highlighted. Moreover, posting interactive content either in the form of photo or video is a great idea to keep users engaged. It is great if one knows how to put these effective techniques into implementation or can also hire a Social Media Marketing or Search Engine Optimization team to do it for you.
Claiming Brands and Products
If you own a very popular local business, it is likely that you might own franchise of the same. It is advisable to mention each of those franchises on your main business page or it is a good idea to have a different social profile for each of them so you can be easily reached by users even if they search for you specifically. Also, you can appear in search promptly when they want to tag check-ins. Mention your brand and star products in hash tags.
Creation of Key Individual Profiles
There is always an involvement of a personality who is no less than a brand for local business. It is obvious that they own a social profile of their own and when these popular profiles are linked with business profiles, it is a key to drag more users.
It’s time to level up your local business and take it on a serious note. Start maintaining your online reputation and perform search engine optimization if you own a website and gain benefits of both in the form of increased business growth and sales.
India’s most prolific entrepreneurship conference TechSparks is back! With it comes an opportunity for early-stage startups to scale and succeed. Apply for Tech30 and get a chance to get funding of up to Rs 50 lakh and pitch to top investors live online.