I am sharing a list of tricks that helped me during the process – and can help you target the best leads.
We’ve all been there – trying to find a warm lead on LinkedIn but desperately ending without a clue on the process. And despite the fact that LinkedIn is a great platform for connecting with people professionally, many people have troubles when it comes to finding warm B2B leads.
1. The Introductory Trick
If you have just connected with someone on LinkedIn, introducing yourself to them may definitely sound like a good plan – especially if you are the one sending that connection invite. And even if this doesn’t work, you can always copy and paste a short list of names from that contact’s contact list and ask if they are willing to make a quick introduction for you to each of them. However, this only works if you know the person.
2. The Discussion Strategy
Start participating in discussions – and you will notice how popular your profile is becoming day after day. Aside from that, discussions are a great way to position yourself as a leader in the industry and give your expert knowledge on a variety of topics.
3. The Google Trick
Did you know that you can search for potential B2B leads on LinkedIn – using Google?
A lot of people don’t know that. However, it’s simple. All you need to do is visit Google and in the search bar, type something like:
linkedin.com AND “keyword1” or “keyword2”
On the place of ‘keyword1 and keyword2’ you can use some relevant industry information – and Google will list all the people on LinkedIn that match those conditions. For example, you can search for:
www.linkedin.com AND ‘CEO’ and ‘life insurance’
4. Common Interests
The common interests that you and your leads share can also be a great way to capture them and turn them to your customers. Based on keywords, you can search for common interests when in a group on LinkedIn and connect with people and send them free messages.
For example, if you are in a group called ‘Online marketing’, searching for ‘SEO’ will give you all the people who share an interest for that domain.
5. LinkedIn Ads
If you don’t mind paying a couple of bucks every now and then, LinkedIn Ads can be a great way to make most of lead generation on LinkedIn. There is even a cool feature named Lead Collection that allows you to collect leads directly through your ad campaigns. In short, all members who click on your ad will be taken to your landing page and there will be a button requesting you to contact them.
6. Advanced Filters Search
You may not know it, but LinkedIn has a search with advanced filters which is in a nutshell one of the best features packed in the platform. The ability to use advanced filters lets you search by company, relationship but also function, seniority level and company size as well (with LinkedIn Premium).
Publishing articles definitely helps in spreading the word about your expertise on Linkedin. The platform for posts is called LinkedIn Pulse – and focused on sharing the best articles written and published by people like you. The only thing you need to do is choose a relevant subject and make sure to cover it deeply.
8. Short Complimentary Notes
A great way to impress someone is to give them a short complimentary note after connecting them – or even if you have worked with them sometime in the past. Congratulate, comment and like their activity – but don’t be aggressive. A short personal complimentary note can always build a bridge t oa new connection and trigger a positive response back.
9. Connect with Twitter
If you are active on Twitter, LinkedIn helps you connect and amplify the reach of your updates. That way, every Twitter update will be reposted to your LinkedIn followers and the chance of getting a warm lead will be substantially higher.
In the end, you should know that in the B2B space, LinkedIn is definitely a tough pill to swallow when it comes to getting warm leads. Unlike any other social media, it contains all the leads – but reaching them is the hardest part. Still, the platform has become a prime place for brands and professionals to share content and an effective tool that is found to drive even 80% of the B2B social media leads.
Preferred by most CEOs and all employees with higher roles in the chain, LinkedIn is a top social network to use and make most of. I hope this tips will help you kick-start your lead generation on LinkedIn and make use of the platform in the right way.
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